Marketing Programs Lead: Content, Events & Website

Bridge Marketing; United States; Remote; USD 72,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Flexible PTO and holidays

Parental leave options

Job summary

Bridge Marketing seeks a Marketing Programs Manager to bring the Bridge brand to life through content, events, and website initiatives. You will own content production, the events calendar, and the company site end-to-end, partnering with freelancers and agencies to deliver on-brand programs.

You are a strong writer and storyteller who can manage end-to-end events, drive CMS updates, optimize SEO, and coordinate cross-functional teams to support growth and demand generation.

Qualifications

• 5+ years in content marketing, brand, events, or marketing programs (B2B preferred).
• Excellent writer and storyteller with a portfolio across formats and channels.
• Proven track record managing events end to end, including logistics and budgets.
• Hands-on CMS proficiency, including content creation, publishing workflows, and maintaining content structure and consistency.
• Experience keeping a company website current and on-brand, including landing pages and campaign-aligned updates.
• Strong project management skills and the ability to juggle multiple workstreams and deadlines.
• A brand and design sensibility with high standards for quality and consistency.
• Experience directing freelancers and creative agencies.
• Experience in adtech, martech, data, or adjacent technology sectors.

Responsibilities

• Produce high-quality content across formats in line with our brand and messaging.
• Maintain the editorial calendar, briefs, review processes, and publishing across channels.
• Submit briefs to our creative agency and track deliverables against timelines.
• Maintain a central content library with version control and brand consistency.
• Source, plan, manage, and execute the full calendar of marketing events from concept through post-event follow-up.
• Own event logistics end to end: budgets, timelines, vendor management, registration, staffing, collateral, on-site execution.
• Coordinate event promotion, lead capture, and follow-up; measure ROI and refine the event mix.
• Serve as day-to-day owner of the company website, including content updates, pages, landing pages, and ongoing maintenance.
• Coordinate with design/creative on UX, landing pages, and page creative; maintain SEO hygiene and analytics.
• Manage vendor relationships and ensure quality and brand standards.

Skills

Content marketing

Brand storytelling

Event management

CMS proficiency

SEO & analytics

HTML/CSS basics

Vendor management

Project management

Cross-functional collaboration

B2B marketing

Tools

WordPress

Webflow

HubSpot CMS

GA4 / Google Analytics

Job description

Bridge Marketing seeks a Marketing Programs Manager to bring the Bridge brand to life through content, events, and website initiatives. You will own content production, the events calendar, and the company site end-to-end, partnering with freelancers and agencies to deliver on-brand programs.

You are a strong writer and storyteller who can manage end-to-end events, drive CMS updates, optimize SEO, and coordinate cross-functional teams to support growth and demand generation.