Senior Product Marketing Manager

Bridge Marketing; Paramus (NJ); Hybrid; USD 145,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) with company match

Flexible PTO and paid holidays

Job summary

Bridge Marketing is looking for a Senior Product Marketing Manager to enhance their positioning, messaging, and customer storytelling. This vital role will directly influence product marketing and sales initiatives, requiring a proven background in adtech and strong communication skills.

The ideal candidate will possess 6-10+ years of relevant experience and a Bachelor's degree, with the ability to turn complex data into compelling narratives. The position offers a competitive salary and is primarily remote.

Qualifications

• 6-10+ years of product marketing, solutions marketing, or go-to-market experience.
• Experience in adtech, martech, or related technology sectors.
• Proven track record of successful product or solution launches.

Responsibilities

• Own positioning, messaging, and sales enablement across the portfolio.
• Create industry-specific messaging and maintain narrative consistency.
• Develop customer-facing content that supports sales and marketing efforts.

Skills

Product marketing experience

Storytelling skills

Communication skills

Sales enablement materials creation

Education

Bachelor's degree in marketing, business, or related field

Job description

Bridge is currently seeking a Senior Product Marketing Manager who will own positioning, messaging, sales enablement, and customer storytelling across the BRIDGE portfolio. This is a highly visible role that sits at the intersection of product, marketing, and sales – translating what Bridge builds into clear market value. It’s an ideal role for a strategic builder who enjoys turning complex data, identity, and activation capabilities into clear, compelling narratives that resonate with brands, agencies, and adtech partners.

The ideal candidate combines strong storytelling skills with deep curiosity about the advertising technology ecosystem and is comfortable operating in a fast-paced, evolving environment.

Key Responsibilities

Positioning & Messaging

• Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
• Create differentiated positioning that clearly communicates BRIDGE's value in the market
• Translate complex technical capabilities into compelling customer benefits
• Maintain messaging frameworks and narrative consistency across all channels

Sales Enablement

• Partner closely with sales leadership to improve go-to-market effectiveness
• Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
• Develop industry, vertical, and audience-specific messaging
• Lead key customer and prospect presentations

Customer Storytelling

• Build a scalable customer story and case study program
• Conduct customer interviews and identify proof points that demonstrate business impact
• Develop customer-facing content that supports both sales and marketing efforts
• Partner with Customer Success and Sales to surface new storytelling opportunities

Market and Competitive Intelligence

• Own go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement.
• Partner with Product and leadership to support launches
• Synthesize competitive and market intelligence into actionable recommendations for Sales, Product, and Leadership
• Deliver competitive insights and recommendations to internal stakeholders
• Drive future messaging and strategic positioning based on market feedback

Content & Thought Leadership

• Contribute to thought leadership initiatives, presentations, reports, and industry content
• Collaborate with creative partners to bring narratives to life across channels

Desired skills, education, and experience

• 6-10+ years of product marketing, solutions marketing, or go-to-market experience
• Experience in adtech, martech, media, data, measurement, identity, or adjacent technology sectors
• Proven track record of owning and executing successful product or solution launches end-to-end
• Experience translating market research and customer insights into go-to-market strategy
• Exceptional written and verbal communication skills
• Strong storytelling and presentation development capabilities
• Experience creating sales enablement materials and supporting revenue teams
• Ability to synthesize complex concepts into clear, customer-centric narratives
• Comfortable operating in a fast-paced, evolving organization
• Proven ability to influence cross-functional stakeholders
• Experience marketing data, identity, audience, measurement, or activation solutions
• Familiarity with agencies, brands, and the advertising ecosystem
• Experience supporting enterprise or consultative sales organizations
• Experience conducting customer research and developing case studies
• Bachelor's degree in marketing, business, or related field

This is primarily a remote/work-from-home role, with occasional in-person attendance in NYC and at various events throughout the US. The base salary range is $145,000-$160,000.

What BRIDGE offers you

• An opportunity to work with and directly impact our organization’s growth and revenue
• An opportunity to work with the latest technology
• Professional growth and development
• Competitive salary and compensation structure and benefits
• An enjoyable and evolving culture in a forward-thinking company

Benefits at Bridge

We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.

Health & Wellness: Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.

Financial Protection: Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.

Savings & Retirement: 401(k) with company match to help you build long-term financial security.

Time Off: Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.

Support & Extras: Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under FMLA and the EPPA, and complies with EEOC standards.