Marketing Program Manager

New Charter Team Genesis; Connecticut; Hybrid; USD 75,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Job summary

New Charter Technologies is seeking a Marketing Programs Manager to translate marketing strategy into high-quality execution across a portfolio of operating companies. You will work with cross-functional teams, agencies, and vendors to drive campaigns, events, and digital initiatives that build brand awareness and generate leads.

You’ll manage calendars, CRM data quality, reporting dashboards, and collateral to ensure on-time delivery.

Qualifications

• 4–7 years of B2B marketing experience (technology, MSP, SaaS, or professional services preferred).
• Experience executing integrated marketing campaigns across digital, email, web, and events.
• Working knowledge of Google Ads, SEO/SEM, Google Analytics, and HubSpot (preferred).
• Excellent project management, organizational, and communication skills.

Responsibilities

• Execute integrated marketing campaigns from planning through launch and reporting.
• Build and deploy HubSpot email campaigns, landing pages, and campaign workflows.
• Coordinate campaign assets with internal stakeholders and agency partners.
• Ensure campaigns are delivered on time and aligned with business priorities.
• Coordinate Google Ads and SEO/SEM initiatives with agency partners.
• Manage website updates and landing page implementation.
• Maintain the social media calendar and coordinate campaign-aligned content.
• Coordinate blogs, webinars, thought leadership, and multimedia content.
• Leverage AI tools to improve efficiency and accelerate execution.
• Coordinate event logistics, sponsorships, registrations, promotional materials, and follow-up.
• Support educational webinars and virtual events.
• Ensure marketing programs are executed professionally and on schedule.
• Own the marketing calendar and project timelines.
• Support CRM data quality, campaign tagging, and list management.
• Coordinate vendors and agency activities.
• Prepare KPI dashboards and campaign reporting.
• Assist in developing presentations, one-pagers, campaign collateral, and sales support materials.
• Coordinate marketing assets for campaigns and service launches.

Skills

B2B marketing

Campaign management

Digital marketing

Content coordination

Project management

Tools

HubSpot

Google Ads

Google Analytics

SEO/SEM

Job description

We believe talent deserves a human touch. Your application will be read by an actual person who’s excited to discover the real you. New Charter Technologies is one of North America's leading managed service provider (MSP) platforms, bringing together high-performing technology companies with a shared commitment to innovation, client success, and operational excellence.

You'll support a portfolio of New Charter Technologies operating companies while helping build a modern, scalable marketing organization. This is an opportunity to make a visible impact by executing programs that drive brand awareness, lead generation, and revenue growth.

The Marketing Programs Manager transforms marketing strategy into consistent, high-quality execution across a portfolio of New Charter Technologies operating companies. Reporting to the Leader to execute campaigns, coordinate digital marketing initiatives, manage events, oversee agency and vendor relationships, and ensure marketing programs are delivered efficiently and effectively.

We're looking for a proactive, highly organized marketing professional who enjoys turning ideas into execution. The ideal candidate thrives in a collaborative environment, is comfortable managing multiple priorities, works effectively with agency partners, and enjoys bringing structure, accountability, and momentum to marketing initiatives.

Primary Areas of Ownership

Campaign Management & Execution

• Execute integrated marketing campaigns from planning through launch and reporting.
• Build and deploy HubSpot email campaigns, landing pages, and campaign workflows.
• Coordinate campaign assets with internal stakeholders and agency partners.
• Ensure campaigns are delivered on time and aligned with business priorities.

Digital Marketing & Content

• Coordinate Google Ads and SEO/SEM initiatives with agency partners.
• Manage website updates and landing page implementation.
• Maintain the social media calendar and coordinate campaign-aligned content.
• Coordinate blogs, webinars, thought leadership, and multimedia content.
• Leverage AI tools to improve efficiency and accelerate execution.

Events & Marketing Programs

• Coordinate event logistics, sponsorships, registrations, promotional materials, and follow-up.
• Support educational webinars and virtual events.
• Ensure marketing programs are executed professionally and on schedule.

Marketing Operations

• Own the marketing calendar and project timelines.
• Support CRM data quality, campaign tagging, and list management.
• Coordinate vendors and agency activities.
• Prepare KPI dashboards and campaign reporting.

Sales & Marketing Support

• Assist in developing presentations, one-pagers, campaign collateral, and sales support materials.
• Coordinate marketing assets for campaigns and service launches.

Qualifications

• 4–7 years of B2B marketing experience (technology, MSP, SaaS, or professional services preferred).
• Experience executing integrated marketing campaigns across digital, email, web, and events.
• Working knowledge of Google Ads, SEO/SEM, Google Analytics, and HubSpot (preferred).
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple priorities independently.

Compensation & Benefits

• Competitive salary in the range of $75,000–$80,000, commensurate with experience and qualifications.
• Comprehensive benefits package offered through New Charter Technologies.

Who We are: At New Charter, we’re building a caliber of business the IT industry hasn’t yet seen. We are serving small-to-medium sized businesses in 10+ industries across North America, and we deliver best-in-class technology solutions to propel our clients into the digital world. At New Charter, we’re investing in our people – through growth and learning initiatives, employee benefits, company innovation, and more. We are constantly seeking a diverse candidate backgrounds and perspectives to amplify inclusive hiring practices for each job opening. Our partner companies have career paths for many different role types, whether you want to be deeply technical or whiteboarding with clients, and we are committed to developing fulfilling career paths for all contributors at New Charter.

(Please note: Every application submitted through Workday is reviewed by a real person, not an AI. We value your time and take each submission seriously.)

Our teams are dedicated to pioneering breakthrough technologies, disruptive solutions, and transformative strategies. We’re the architects of change, fostering an environment where bold ideas take flight, and creativity knows no bounds. At New Charter, we’ve embraced the idea that every individual brings something special to the table. Our foundation is based on the belief that each team member plays a crucial role in our collective success.

Ready to be part of a dynamic and supportive community where your unique skills and personality shine? We’re on a mission to make a difference, and we want you to be part of the story. Let’s transform the world together and build a career that’s as unique as you are!

We are looking for driven and passionate people who are excited to work in an incredibly rewarding environment. So, if you are ready to learn, be inspired, solve problems, and grow professionally, and you are interested in this role, consider joining us.

New Charter is committed to creating an inclusive environment and is proud to be an equal opportunity employer. New Charter recruits, employs, trains, compensates, and promotes regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

We are constantly seeking a diverse candidate backgrounds and perspectives to amplify inclusive hiring practices for each job opening.

At New Charter, we’re investing in our people – through growth and learning initiatives, employee benefits, company innovation, and more.

Our partner companies have career paths for many different role types, whether you want to be deeply technical or whiteboarding with clients, and we are committed to developing fulfilling career paths for all contributors at New Charter.