Strategic Marketing Programs Manager – Growth & Campaigns

Socket.dev; Massachusetts; On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

New Charter Technologies in Massachusetts is seeking a Marketing Programs Manager to translate marketing strategy into high‑quality, on‑time campaigns across a portfolio of operating companies. You will help drive brand awareness, lead generation, and revenue growth while coordinating with internal teams and external partners.

Responsibilities include end-to-end campaign management, HubSpot email campaigns, Google Ads and SEO efforts, content coordination, events, and KPI reporting.

Qualifications

• 4–7 years of B2B marketing experience (technology, MSP, SaaS, or professional services preferred).
• Experience executing integrated marketing campaigns across digital, email, web, and events.
• Working knowledge of Google Ads, SEO/SEM, Google Analytics, and HubSpot (preferred).
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple priorities independently.

Responsibilities

• Execute integrated marketing campaigns from planning through launch and reporting.
• Build and deploy HubSpot email campaigns, landing pages, and campaign workflows.
• Coordinate campaign assets with internal stakeholders and agency partners.
• Ensure campaigns are delivered on time and aligned with business priorities.
• Coordinate event logistics, sponsorships, registrations, and follow-up.
• Support CRM data quality, campaign tagging, and list management.
• Prepare KPI dashboards and campaign reporting.

Skills

Campaign management

Project management

Communication

Multitasking

B2B marketing understanding

Tools

Google Ads

SEO/SEM

Google Analytics

HubSpot

Job description

New Charter Technologies in Massachusetts is seeking a Marketing Programs Manager to translate marketing strategy into high‑quality, on‑time campaigns across a portfolio of operating companies. You will help drive brand awareness, lead generation, and revenue growth while coordinating with internal teams and external partners.

Responsibilities include end-to-end campaign management, HubSpot email campaigns, Google Ads and SEO efforts, content coordination, events, and KPI reporting.