Marketing Programs & Brand Communications Lead

Salience TMS Neuro Solutions; Plano (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Salience Health is seeking a Marketing Project & Campaign Manager to bring structure, momentum, and consistency to a growing multi-location marketing department. You will coordinate initiatives from idea to execution, build timelines, manage dependencies, and ensure deadlines are met.

A strong writer who can translate complex ideas into clear, human copy across audiences is essential. You will oversee calendars, asset delivery, approvals, and vendor coordination while maintaining Salience's

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, English, or a related field.
• 3–5 years of experience in marketing operations, project management, campaign management, marketing communications, or a related role.
• Demonstrated experience independently managing multiple marketing projects and priorities.
• Strong professional copywriting and editing experience; writing samples will be required.
• Experience working across digital and traditional marketing channels.
• Working knowledge of paid search, paid social, email marketing, website/CMS platforms, analytics, and conversion optimization.
• Experience with CRM and marketing platforms.
• Experience coordinating agencies, vendors, freelancers, or other external partners.
• Strong organizational skills, attention to detail, and follow-through.

Responsibilities

• Manage marketing projects and integrated campaigns from planning through launch and completion.
• Translate priorities into clear project plans, timelines, owners, deliverables, dependencies, and deadlines.
• Maintain campaign, content, communications, PR, event, and production calendars.
• Manage creative intake, assignments, production schedules, review cycles, approvals, and asset delivery.
• Coordinate projects across providers, clinics, internal stakeholders, agencies, vendors, and other external partners.
• Track outstanding work, anticipate roadblocks, and proactively communicate risks or delays.
• Own follow-up and accountability so projects do not stall waiting for feedback, approvals, assets, or decisions.
• Build repeatable workflows and processes that improve how Marketing operates.
• Write and edit compelling copy across campaigns, email, websites, landing pages, provider communications, patient communications, internal and executive communications, social, print, events, and other marketing projects.
• Coordinate internal communications across the organization, including communication planning, message development, stakeholder input, approvals, scheduling, and distribution.
• Learn and help maintain the Salience voice across audiences and channels.
• Translate clinical or complex information into language that is understandable without losing its meaning or accuracy.
• Write with the audience in mind understanding that communicating with a patient requires something different than communicating with a physician or employee.
• Edit and proofread work for voice, clarity, accuracy, consistency, and impact.
• Work with clinical and operational stakeholders to ensure messaging is both accurate and human.
• Coordinate day-to-day execution across digital, print, email, web, content, events, PR, and other marketing channels.
• Coordinate website and intranet content, updates, publishing, and ongoing content maintenance.
• Support campaign setup, scheduling, testing, QA, launch readiness, and distribution.
• Coordinate website and intranet updates and routine publishing.
• Manage print, collateral, signage, inventory, proofs, production, and delivery.
• Maintain organized and accessible marketing assets, files, and project documentation.
• Coordinate agencies, printers, freelancers, media partners, and other vendors.
• Track marketing invoices, POs, subscriptions, renewals, purchasing documentation, and recurring commitments.
• Maintain recurring marketing dashboards, reports, and performance scorecards.
• Monitor campaign pacing, lead volume, conversion trends, and performance against established goals.
• Identify meaningful trends, issues, or opportunities and help coordinate appropriate next steps.
• Consolidate performance information from CRM, analytics, agencies, paid media, and other marketing platforms.
• Monitor campaign links, forms, landing pages, and digital experiences for accuracy and functionality.

Skills

Project management

Copywriting

Marketing communications

Cross-channel marketing

CRM knowledge

Analytics

Vendor coordination

Attention to detail

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, English, or related field

Tools

CRM platforms

Paid search

Paid social

Website CMS

Analytics tools

Job description

Salience Health is seeking a Marketing Project & Campaign Manager to bring structure, momentum, and consistency to a growing multi-location marketing department. You will coordinate initiatives from idea to execution, build timelines, manage dependencies, and ensure deadlines are met.

A strong writer who can translate complex ideas into clear, human copy across audiences is essential. You will oversee calendars, asset delivery, approvals, and vendor coordination while maintaining Salience's