Marketing Program Lead for New Product Launches

YETI; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

YETI in Austin, Texas, is seeking a Marketing Program Manager to lead marketing programs for new product launches. The role involves cross-functional collaboration to ensure successful go-to-market campaigns.

The ideal candidate has a Bachelor’s degree and at least 2 years of project management experience in marketing or an ad agency, preferably in consumer goods. The position calls for strong communication and problem-solving skills, along with a proactive attitude.

Qualifications

• At least 2 years of project management experience in marketing or ad agency.
• Strong understanding of product lifecycle and launches is preferred.
• Experience in the consumer goods industry focused on go-to-market campaigns.

Responsibilities

• Lead planning and execution of marketing programs for new product launches.
• Develop and maintain project documentation, including timelines and requirements.
• Work cross-functionally with product, sales, ecommerce, and legal teams.

Skills

Project management

Stakeholder management

Communication skills

Problem-solving

Collaboration

Education

Bachelor’s Degree

Job description

YETI in Austin, Texas, is seeking a Marketing Program Manager to lead marketing programs for new product launches. The role involves cross-functional collaboration to ensure successful go-to-market campaigns.

The ideal candidate has a Bachelor’s degree and at least 2 years of project management experience in marketing or an ad agency, preferably in consumer goods. The position calls for strong communication and problem-solving skills, along with a proactive attitude.