Project/Program Manager

YETI; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

YETI in Austin, Texas, is seeking a Marketing Program Manager to lead marketing programs for new product launches. The role involves cross-functional collaboration to ensure successful go-to-market campaigns.

The ideal candidate has a Bachelor’s degree and at least 2 years of project management experience in marketing or an ad agency, preferably in consumer goods. The position calls for strong communication and problem-solving skills, along with a proactive attitude.

Qualifications

• At least 2 years of project management experience in marketing or ad agency.
• Strong understanding of product lifecycle and launches is preferred.
• Experience in the consumer goods industry focused on go-to-market campaigns.

Responsibilities

• Lead planning and execution of marketing programs for new product launches.
• Develop and maintain project documentation, including timelines and requirements.
• Work cross-functionally with product, sales, ecommerce, and legal teams.

Skills

Project management

Stakeholder management

Communication skills

Problem-solving

Collaboration

Education

Bachelor’s Degree

Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Marketing Program Manager, reporting to the Director, Marketing Operations, plays a key role in the execution of YETI’s new product launches. This role serves as a partner to cross‑functional teams, brings a marketing‑first perspective to product development teams and ensures seamless execution of go‑to‑marketing campaigns. The ideal candidate is a proactive problem solver, skilled communicator, collaborative, and thrives in a fast‑paced environment.

Responsibilities

• Lead the planning and execution of marketing programs for new product launches, ensuring alignment with Brand strategy.
• Develop and maintain all project related documentation, including scopes, requirements, timelines, and stakeholder communications
• Work cross‑functionally with multiple stakeholders across: product, sales, ecommerce, legal, and customer experience, and all areas of Brand Marketing.
• Analyze stakeholder needs, identify project gaps, risks and dependencies, and proactively recommend solutions to ensure successful outcomes
• Build productive business relationships with all marketing stakeholders, including 3rd party vendors
• Partner with creative and content teams on Brand, Seasonal and other campaign initiatives
• Monitor project progress, adjust plans as needed, and communicate updates to all stakeholders at key milestones

Qualifications And Attributes

• Bachelor’s Degree required
• At least 2 years of project management experience in marketing or ad agency, preferably in the consumer goods industry focused on go‑to‑market campaigns for products
• Strong understanding of product lifecycle and launches is strongly preferred
• Demonstrated ability to manage multiple projects simultaneously in a fast‑paced environment
• Demonstrated success in planning and stakeholder management
• Outstanding communication and problem‑solving skills
• Proven ability to build and maintain relationships with diverse stakeholders
• Desire and ability to be a team player who appreciates a unique, entrepreneurial and collaborative environment
• Resourceful self‑starter who is comfortable with ambiguity
• Energetic, friendly and self‑motivated attitude

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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