Marketing & Product Innovation Manager

AL Solutions; Carrollton (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

AL Solutions is seeking a dynamic Marketing & Product Innovation Manager in Carrollton, TX, to oversee marketing strategies and product development initiatives. This role involves collaborating with teams to execute marketing campaigns, manage promotional activities, and contribute to strategic goals, requiring a blend of creative and analytical skills in a fast-paced environment.

Qualifications

• Minimum of 3 years of related experience.
• Experience in skin care, health care, or manufacturing preferred.
• Strong understanding of marketing technologies.

Responsibilities

• Plan and execute promotional activities across various channels.
• Collaborate to deliver a unified marketing message.
• Support market research and analyze findings.

Skills

Excellent written and verbal communication skills

B2B marketing principles

Project management abilities

Basic design skills

Education

Bachelor’s degree (B.A.) or equivalent

Tools

Hubspot CRM

Canva

Adobe Suite (InDesign)

Job description

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Job Type: Permanent, Full-Time

Workplace Type: On-Site with occasional travel

My client, a full-service CDMO (Contract Development & Manufacturing Organization) are looking for a Marketing & Product Innovation Manager to join their team. The ideal candidate will have experience managing the design and production of planned marketing programs while supporting product innovation initiatives.

Reporting to the VP of Strategic Development, this role works as a key contributor on the commercial team, executing tactical marketing and product development activities that align with long-term strategic objectives. The Strategic Development department guides the organization toward long-term success by setting clear goals, analyzing market trends, and aligning resources for a cohesive, adaptive approach in a competitive landscape.

Marketing & Promotional Activities:

• Plan and execute promotional activities including print, social media, websites, trade shows, email/direct mail (CRM), and signage
• Collaborate with the VP of Strategic Development, agencies, consultants, and internal teams to deliver a unified, omni-channel marketing message
• Assist in the development, production, and distribution of promotional and collateral materials that support sales initiatives and overall company marketing efforts
• Maintain the prospect/client database and manage ongoing communications to nurture leads and strengthen client relationships
• Utilize basic design skills to help create visual communications for both internal and external purposes, ensuring consistency with brand guidelines
• Help create sell sheets, company presentations, and internal documents designed to strengthen our brand aesthetic and support sales initiatives
• Work with Sales and Client Services to help define how new products fit into the overall product portfolio, considering product mix, lifecycles, and customer segments
• Support market research efforts by gathering data on trends and innovations and assist in generating product concept ideas that align with the company's commitment to excellence in skin care, sun care, and therapeutic product innovation and manufacturing
• Assist in designing and implementing annual customer surveys in partnership with Strategic Development, Sales, and Client Services to capture innovative needs and market requirements.
• Contribute to analyzing market research findings to support product strategy, positioning, pricing, and target cost of goods recommendations
• Support ingredient research-including active component evaluations-to develop new product profiles with guidance from Marketing, Sales, RID, and Quality
• Participate in cross-functional product planning meetings to help scope and schedule product launch concepts within a 12-18+ month development plan
• Assist in managing focus groups and internal testing of product samples, and help create support materials (protocols, videos) for internal teams and customers

Strategic and Commercial Integration:

• Support the commercial team’s efforts to advance the company's growth and market positioning by executing tasks assigned by senior leadership
• Align tactical marketing and product development initiatives with the overarching strategic goals set by the Strategic Development department
• Help monitor and report on the effectiveness of marketing campaigns and product launches, using data analytics to assist in optimizing strategies and ensuring alignment with long-term business objectives
• Attend trade shows and conferences to gather market intelligence and provide regular updates on innovation, product performance, and new business opportunities
• Propose creative ideas for tactical marketing strategies, PR initiatives, events, and digital challenges that support the company’s competitive advantage
• Perform other duties as assigned

Essential Skills and Qualifications:

• Excellent written and verbal communication skills, with a track record in creating engaging content and technical documents
• Comprehensive understanding of both B2B and B2C marketing principles and proven expertise in B2B marketing and partnerships; experience in skin care, health care, or manufacturing
• Bachelor’s degree (B.A.), industry certificate such as Fashion Institute of Technology (FIT), or equivalent minimum of 3 years of related experience
• A natural passion for beauty, personal care, and therapeutics
• Proficient in marketing technologies and digital tools, including Hubspot CRM, Canva, Adobe Suite (InDesign), and familiarity with website management platforms and digital advertising.
• Proficiency in Microsoft Office Suite and other essential digital collaboration tools
• Strong project management abilities to effectively handle multiple initiatives in a dynamic environment
• Basic design skills to support the development of compelling visual communications for internal and external audiences
• Exceptional attention to detail, strong organizational skills, and the ability to manage complex information with clarity

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Strategy/Planning

• Industries

  Pharmaceutical Manufacturing, Retail Health and Personal Care Products, and Personal Care Product Manufacturing

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