Assistant Marketing Manager- B2B

BenQ North America; Plano (TX); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Job summary

BenQ North America is seeking a skilled Assistant Marketing Manager for B2B. In this role, you will be instrumental in leading marketing campaigns and content development, focusing on integrated strategies for its Business and Education Solutions portfolio. Ideal candidates have a strong B2B marketing background with a passion for technology.

Qualifications

• 5+ years of experience in B2B marketing.
• Strong success in demand-generation strategies.
• Experience with HubSpot and Salesforce preferred.

Responsibilities

• Plan and execute B2B marketing campaigns.
• Develop high-impact marketing content and messaging.
• Analyze campaign performance and optimize strategies.

Skills

B2B marketing

Demand generation

Content creation

Digital marketing

Collaborative skills

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

HubSpot

Salesforce

Google Analytics

SEO tools

Job description

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Direct message the job poster from BenQ North America

Human Resources Generalist at BenQ North America

Join the BenQ Team!

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on “Bringing Enjoyment ‘N’ Quality to Life.”

We are hiring a B2B Assistant Marketing Manager to support the growth of our Business and Education Solutions portfolio, including BenQ Board Interactive Displays, Digital Signage, Laser and Digital Projectors, and InstaShow Wireless Presentation Systems. This role will play a key part in driving integrated marketing campaigns, product positioning, and demand generation initiatives to support the sales pipeline and strengthen brand presence. This position reports directly to the Senior Marketing Manager and will work cross-functionally with product, sales, and global marketing teams.

Duties & Responsibilities:

• Collaborate with senior marketing leadership to plan and execute B2B marketing campaigns focused on demand generation and brand positioning
• Lead outbound and inbound initiatives, including email marketing, paid advertising, webinars, and integrated nurture flows
• Contribute to the creation of annual and quarterly campaign calendars aligned with product launches and vertical market priorities

Content & Messaging Development

• Own the creation of high-impact B2B marketing content, including case studies, product spec sheets, landing pages, infographics, podcasts, and blog articles
• Partner with product management and sales to refine product messaging that communicates value propositions to target segments
• Contribute to thought-leadership content such as white papers, webinar series, podcasts, and industry-specific assets

Marketing Operations & Analytics

• Leverage HubSpot and Salesforce to develop, monitor, and optimize lead-nurturing workflows, scoring models, and campaign performance
• Analyze digital and website performance using Google Analytics, Brandwatch, and SEO tools to identify trends and opportunities
• Deliver data-driven insights and recommendations for campaign optimization and improved ROI

Product Launch & Channel Marketing

• Support go-to-market (GTM) strategy for new product introductions, including messaging, collateral, and internal enablement tools
• Assist in the development of channel-specific marketing content and promotions to engage key resellers and distribution partners

Event Marketing & Industry Engagement

• Coordinate BenQ’s presence at industry trade shows, customer events, and webinars—including pre-event promotion and post-event follow-up
• Manage and support multiple sales reps with events, budgets, and collateral needs to drive sales
• Help drive PR opportunities and brand visibility in key verticals such as education, enterprise, and government

Experience, Knowledge, Skills & Abilities:

• 5+ years of progressive experience in B2B marketing, preferably in tech, display hardware, or education/enterprise sectors
• Proven success in developing and executing demand-generation strategies and product launch campaigns
• Strong verbal and written communication skills with the ability to translate complex technical information into customer-facing messaging.
• Hands-on experience with marketing automation platforms (HubSpot) and CRM tools (Salesforce)
• Solid understanding of digital channels, SEO/SEM best practices, and campaign performance metrics
• Experience with CMS platforms (Adobe Experience Manager preferred) and content publishing workflows
• Highly collaborative, self-motivated, results-driven, and comfortable managing multiple priorities in a fast-paced environment

Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field required

Compensation:

Based on experience, we offer a highly competitive base salary plus bonus

Position Type:

• Full-Time
• Office-Based
• 15% Travel- Local and regional travel as needed

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Computers and Electronics Manufacturing

Referrals increase your chances of interviewing at BenQ North America by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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