MARKETING PRODUCER - WCSC

GRAY MEDIA; Charleston (SC); On-site; USD 55,000 - 75,000; Full time

Job summary

WCSC-TV/Gray Media seeks a Marketing Producer to turn strategic vision into engaging video content for broadcast, digital, and social platforms.

You will drive campaigns, manage end-to-end production, and collaborate with news, sales, and programming teams to elevate brand presence and audience engagement.

Qualifications

• Advanced proficiency in video production and editing software (Adobe Creative Suite).
• Technical mastery of audio and lighting principles with a portfolio demonstrating broadcast-quality work.
• Exceptional visual design sensibility—a keen eye for composition, color, typography, and layout.
• Proven ability to manage complex projects from initial concept through execution.
• Portfolio showcasing creative problem-solving and original multimedia work.

Responsibilities

• Develop innovative concepts and execute broadcast-quality video content—from high-energy news promotions and branded commercials to station campaigns that resonate with audiences
• Direct and manage complete video production workflows, commanding cinematography, audio engineering, and lighting design to achieve cinematic results
• Create platform-native digital and social media content that drives engagement, amplifies reach, and builds community connection
• Champion cross-departmental partnerships with news, sales, and programming teams to bring strategic marketing initiatives to life
• Serve as the creative voice representing your station at high-profile public events, building meaningful connections and elevating brand presence
• Special projects and strategic initiatives as assigned to support station growth and marketing objectives
• FAA-licensed drone operator a plus

Skills

Video production

Editing software

Audio & lighting

Visual design

Project management

Communication

Pace management

Tools

Adobe Creative Suite

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency that offers national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WCSC:

Would you like to work for the #1 station in a city consistently named by T+L as one of the best cities in the world? WCSC in Charleston, South Carolina, has been the dominant #1 station in the market since sign-on in 1953. The world-famous food scene, high-tech growth, and hot real estate make Charleston one of the fastest-growing metro areas in the country. Manufacturing jobs at Boeing, Mercedes, and Volvo and the world-class medical community continue to make the Lowcountry a destination market. WCSC Live 5 is committed to serving the Lowcountry with breaking news, weather, and investigative journalism and is the most recognized and awarded news team in the market. Learn more about WCSC Live 5 at Live5News.com

Job Summary/Description:

Join Live 5's Emmy-winning creative team as a driving force behind compelling broadcast and digital content and cutting-edge marketing campaigns. As a Marketing Producer, you'll transform strategic vision into engaging video content that captivates audiences, builds brand loyalty, and drives measurable results across broadcast, digital, and social platforms. This is where creative ambition meets technical excellence—a role perfect for storytellers who think visually and produce strategically.

Duties/Responsibilities include, but are not limited to:

Content Creation & Production:

• Develop innovative concepts and execute broadcast-quality video content—from high-energy news promotions and branded commercials to station campaigns that resonate with audiences
• Direct and manage complete video production workflows, commanding cinematography, audio engineering, and lighting design to achieve cinematic results
• Create platform-native digital and social media content that drives engagement, amplifies reach, and builds community connection

Strategic Marketing & Collaboration:

• Champion cross-departmental partnerships with news, sales, and programming teams to bring strategic marketing initiatives to life
• Serve as the creative voice representing your station at high-profile public events, building meaningful connections and elevating brand presence

Additional Duties:

• Special projects and strategic initiatives as assigned to support station growth and marketing objectives
• FAA-licensed drone operator a plus

Qualifications/Requirements:

Essential Skills & Experience:

• Advanced proficiency in video production and editing software (Adobe Creative Suite)
• Technical mastery of audio and lighting principles with a portfolio demonstrating broadcast-quality work
• Exceptional visual design sensibility—a keen eye for composition, color, typography, and layout
• Proven ability to manage complex projects from initial concept through execution
• Portfolio showcasing creative problem-solving and original multimedia work
• Superior communication and interpersonal skills; you thrive working with diverse teams
• Comfort operating at pace—managing multiple projects simultaneously while maintaining quality and meeting aggressive deadlines
• Clean driving record

WCSC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.