DIGITAL CONTENT PRODUCER - WIS-TV

GRAY MEDIA; Columbia (SC); On-site; USD 42,000 - 66,000; Full time

Job summary

Gray Media's WIS-TV in Columbia, SC is seeking a creative, driven Digital Content Producer to create, coordinate, and distribute news and sports content across WIS digital platforms and social media.

This role emphasizes high school and college sports coverage across the Midlands and South Carolina, with responsibilities across platforms and live event coverage, nights and weekends, and AP style editorial standards.

Qualifications

• Bachelor’s degree in journalism, communications, or related field preferred, or equivalent experience.
• Strong writing, editing, and copyediting skills with knowledge of AP style.
• Ability to work quickly in a deadline-driven environment.

Responsibilities

• Report, write, and publish news and sports stories daily.
• Focus on high school and college sports coverage in the Midlands and South Carolina.
• Produce coverage during nights and weekends around live events.
• Create content for apps and social platforms.
• Adhere to AP style and editorial standards.
• Collaborate with newsroom staff and sports team.

Skills

Writing

Editing

AP style

News judgment

Education

Bachelor's degree in journalism, communications, or related field

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WIS:

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full-service in-house digital advertising agency with national scale. WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.

Serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture for a popular brand built upon decades of market leadership. Named the South Carolina Broadcasters Association's Station of the Year a record 17 times, WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and is an annual attendee of the Southeast Emmy Awards.

Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor.

WIS produces more than 60 hours of local, original programming per week. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.

Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina State House.

Our community combines affordable quality of life with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, and so much more.

Job Summary/Description:

WIS is seeking a creative, driven Digital Content Producer to create, coordinate, and distribute news and sports content across WIS digital platforms and social media. This role is responsible for developing unique, engaging angles that resonate with digital audiences, with a strong emphasis on high school, college, and statewide sports coverage.

Duties/Responsibilities include, but are not limited to:

Digital news and sports production & reporting:

• Report, write, and publish news and sports stories daily, with a focus on the most impactful local, regional, and national developments.
• Maintain a heavy focus on high school and college sports across the Midlands and South Carolina, including game coverage, athlete features, recruiting, championships, and breaking sports news.
• Produce timely digital coverage during nights and weekends, particularly around live sporting events, playoffs, championships, and other major sports moments.
• Develop original digital story ideas and enterprise content that go beyond traditional coverage.
• Create content for the Palmetto Sports and Entertainment app.
• Produce clear, accurate, and engaging copy that adheres to Associated Press (AP) style and WIS editorial standards.
• Identify compelling sports-related angles, trends, and audience conversations that can drive engagement across digital and social platforms.

Platform management & publishing:

• Coordinate and publish content across WIS.com, WIS mobile and streaming apps, YouTube, the Palmetto Sports and Entertainment app, and all major social media platforms.
• Adapt stories, headlines, photos, video, and live updates for individual platforms, optimizing content presentation based on audience behavior and platform best practices.
• Regularly create and schedule social media posts to promote WIS news and sports content and engage audiences.
• Assist with real-time digital and social coverage of sporting events, including live blogs, score updates, highlights, postgame coverage, and audience interaction.
• Work a flexible schedule that includes nights, weekends, and occasional holidays as news and sports coverage demands.

Analytics & strategy:

• Monitor audience analytics and performance metrics across platforms.
• Use data insights to inform editorial decisions, refine content strategy, and identify opportunities for growth and engagement, particularly around sports content.
• Track sports audience interests and emerging trends to help shape daily coverage and longer-term content plans.
• Respond to shifting priorities in a fast-paced news and sports environment, adjusting coverage strategies as needed.

Editorial standards & collaboration:

• Demonstrate strong news judgment in story selection, framing, and presentation.
• Collaborate with newsroom staff, including reporters, anchors, producers, photographers, and the sports team, to maximize the impact of WIS digital content.
• Coordinate with sports reporters and photographers to ensure timely and comprehensive coverage of games, tournaments, athlete stories, and breaking sports news.
• Uphold the highest journalistic standards of accuracy, fairness, and integrity across all digital platforms.
• Provide copyediting and developmental editing support for digital stories and social posts as needed.

Qualifications/Requirements:

• Bachelor’s degree in journalism, communications, or a related field preferred, or an equivalent combination of education and relevant experience.
• Strong writing, editing, and copyediting skills, with demonstrated knowledge of AP style.
• Strong news judgment and the ability to work accurately and efficiently in a fast-paced, deadline-driven environment.

WIS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.