Marketing Physician Liaison

PRISM Vision Group; Greenbelt (MD); Remote; USD 58,000 - 121,000; Full time

Job summary

PRISM Vision Group seeks a results-driven sales/marketing professional to cultivate new referral sources and expand relationships across Washington, Maryland, and Northern Virginia. This remote, salaried role targets healthcare providers and decision-makers, driving growth through strategic outreach and partnerships.

You will manage a pipeline, deliver persuasive communications, and collaborate with leadership on growth campaigns while maintaining high referral satisfaction and loyalty.

Qualifications

• Bachelor's degree or equivalent education/experience.
• 1-2 years of sales or marketing experience; healthcare sales preferred.
• HIPAA guidelines knowledge.
• Strong relationship-building, negotiation, and closing skills.
• Excellent presentation and communication skills.
• Ability to identify decision-makers and deliver persuasive messaging for referrals.
• Willingness to travel ~80% for site visits and events (usually not overnight).

Responsibilities

• Identify, target, and secure new referral sources to increase referral volume and patient growth.
• Strategically manage and expand existing relationships to maximize referral potential and loyalty.
• Lead proactive sales initiatives to build brand visibility and drive growth.
• Engage referral decision-makers through frequent, value-driven outreach and relationship-building.
• Position the practice as the referral partner of choice by showcasing service excellence and provider support.
• Track performance metrics and deliver insights to refine growth strategies.
• Represent the practice at trade shows, networking events, and community partnerships.
• Pursue untapped business opportunities and drive market development in healthcare.
• Partner with leadership to execute strategic growth campaigns aligned with business objectives.
• Maintain strong follow-up and accountability to ensure referral satisfaction and volume growth.

Skills

Sales experience

Healthcare sales

HIPAA knowledge

Relationship building

Communication skills

Pipeline management

CRM systems

Negotiation skills

Travel willingness

Education

Bachelor's degree

Tools

CRM systems

EMR/PMS

Job description

This salaried, remote role serves our Washington, Maryland, and Northern Virginia business, and the chosen candidate needs to live local to these regions.

Compensation Range

$58,203.22 - 120,883.61 (Dependent on Experience)

Role And Responsibilities

• Identify, target, and secure new referral sources to consistently increase referral volume and patient growth.
• Strategically manage and expand existing relationships to maximize referral potential and long-term loyalty.
• Lead proactive sales initiatives that build brand visibility, improve provider perceptions, and drive measurable growth.
• Engage referral decision-makers—including physicians, office managers, and referral coordinators- through frequent, value-driven outreach and relationship-building.
• Position the practice as the referral partner of choice by showcasing service excellence, patient outcomes, and provider support.
• Track performance metrics, analyze referral trends, and deliver actionable insights to refine growth strategies.
• Represent the practice at trade shows, networking events, and community partnerships to expand the referral base and capture new opportunities.
• Actively pursue untapped business opportunities and drive market development within the medical and healthcare community.
• Partner with leadership to execute strategic growth campaigns aligned with the organization’s business objectives.
• Maintain strong follow-up and accountability to ensure referral satisfaction and continued volume growth.

Essential Qualifications

Education: Bachelor's degree, or equivalent education/experience

Experience: 1-2 years of sales or marketing experience required; healthcare sales experience strongly preferred.

Knowledge/Skills/Experience

• Proven track record in sales, business development, or account management with measurable results.
• Ability to identify decision-makers, uncover needs, and deliver persuasive messaging that drives referrals.
• Knowledge of HIPAA guidelines, practices, and procedures.
• Exceptional relationship-building, negotiation, and closing skills.
• Excellent presentation and communication skills, confident in influencing both small and large audiences.
• Organized and results-driven, with the ability to prioritize, manage a pipeline, and hit growth targets.
• Familiarity with medical billing, EMR/PMS, and CRM systems preferred.
• Highly professional, goal-oriented, and adaptable with strong business judgment.
• Road warrior mentality with expectations to be away from the desk and conducting site visits and events 80% of the time (typically not overnight travel)
• Self-starter with resilience, persistence, and the drive to exceed growth objectives.