Physician Liaison

American Oncology Management Company; Baltimore (MD); On-site; USD 56,000 - 98,000; Full time

Job summary

American Oncology Management Company seeks a Physician Liaison in Maryland to develop and sustain relationships with physicians, hospitals, and referral partners across the region. You will visit offices regularly to grow referrals and coordinate community outreach efforts.

The role involves planning regional marketing collateral, coordinating educational events, and maintaining CRM databases to support data-driven territory planning and reporting.

Qualifications

• Bachelor's degree (or equivalent experience) in Business, Marketing, Management, Healthcare, or related discipline is preferred.
• Valid state Driver's License for travel to satellite offices and offsite meetings.
• 4+ years' experience in oncology industry and/or medical outside sales.
• Deep understanding of physician practice operations.
• CRM experience.
• Experience working across multiple geographies in a virtual working environment, fully utilizing technology and communication tools.

Responsibilities

• Establish and maintain relationships with physicians in our market and key strategic partners.
• Will visit physician offices and hospitals on a regular and routine basis to increase referrals.
• Plans, schedules, and attends dinners, meetings, and other educational programs for Company physicians to meet the public, other current and prospective referral physicians and hospital staff.
• Develop and implement regional based collateral and marketing materials that best serve referral sources.
• Provide territory analysis to referral base management leadership and senior leadership.
• Assist new physicians in practice building by introducing them to key referrers and the local community.
• Evaluate, coordinate, and attend events where practice physicians are presenting and/or moderating.
• Research and coordinate local sponsorship opportunities and present them to Company physicians.
• Oversee local marketing including budgeting, advertising, and sponsorship campaigns.
• Represent the Company and manage community outreach, including local and national non-profits.
• Prepare presentations using marketing materials and develop/update CRM databases.
• Forecast market trends and submit status reports.

Job description

Location:

Bay Hematology Oncology

Pay Range:

$55,598.40 - $97,739.20

Key Performance Areas

Establish and maintain relationships with physicians in our market and key strategic partners. Will visit physician offices and hospitals on a regular and routine basis to increase referrals. Must be adaptable to change, embracing new opportunities and showing flexibility in meeting practice goals.

Improve community outreach by partnering with local organizations, community and hospital liaisons.

Plan, schedule, and attend dinners, meetings, and other educational programs for Company physicians to meet the public, other current and prospective referral physicians and hospital staff.

Adapt marketing plan to changes within the region, including adjusting strategic initiatives to reflect new physicians joining the Company, insurance changes, and new service offerings at treatment centers.

In conjunction with the Company's Marketing Department, develop and implement regional based collateral and marketing materials that best serve referral sources.

Responsible for providing territory analysis to referral base management leadership, respective regional directors, senior vice president of operations, and AON practice physicians.

Assist new physicians in practice building by introducing them to key referrers and the local community. Required to evaluate, coordinate, and attend all events where practice physicians are presenting and/or moderating.

Research and coordinate local sponsorship opportunities and present them to Company physicians.

Evaluates and oversees local marketing to include budgeting planning and management, placement of advertising and sponsorship campaigns.

Represents the Company and manages all community outreach in territory, including, but not limited to local and national non‑profits (ex. American Cancer Society, Leukemia & Lymphoma Society, etc.).

Prepare presentations using marketing resource materials such as brochures, data, and reports.

Develop and maintain accurate, current database(s) of industry contacts in CRM.

Utilize data analysis tools to strategically identify competitive information, new call targets and territory routing/planning.

Keep abreast of new offerings within the Company to promote new services.

Forecast on anticipated market trends and submit timely reports to referral base management leadership.

Prepare required and/or requested status reports.

After completion of the probationary period, may be asked to participate in the onboarding and training of new Physician Liaisons.

Follow and adhere to all federal and state regulations in regards to safety, HIPAA, and patient care with the highest integrity.

Comply with all Federal and State laws and regulations pertaining to patient care, patients' rights, safety, billing, and collections. Adhere to all Company and departmental policies and procedures, including IT policies and procedures and Disaster Recovery Plan.

Position Qualifications and Requirements

Education

• Bachelor's degree (or equivalent experience) in Business, Marketing, Management, Healthcare, or related discipline is preferred.

Certifications/Licenses

• Valid state Driver's License for travel to satellite offices and offsite meetings. Compliance with the company Driver Safety Operations and Motor Vehicle Records Check Policy is required.

Experience

• (4+) four years' experience in oncology industry and/or medical outside sales.
• Deep understanding of physician practice operations.
• CRM experience.
• Experience working across multiple geographies in a virtual working environment, fully utilizing technology and communication tools.
• Proven ability to build and execute integrated business development plans across a geographic market.
• Possess outstanding communication skills, able to influence both with and without authority, and be able to relate to a wide variety of stakeholders and constituents by adapting interpersonal styles as needed.
• Ability to be flexible and adaptable in a fast‑paced environment.
• Ability to work independently and as part of team.
• Strong Microsoft Office skills: PowerPoint, Word, Excel.
• Strong customer service, responsive, attention to detail and time‑management skills.

Core Capabilities

• Analysis & Critical Thinking: Critical thinking skills including solid problem solving, analysis, decision‑making, planning, time management and organizational skills. Must be detailed oriented with the ability to exercise independent judgment.
• Interpersonal Effectiveness: Developed interpersonal skills, emotional intelligence, diplomacy, tact, conflict management, delegation skills, and diversity awareness. Ability to work effectively with sensitive and confidential material and sometimes emotionally charged matters.
• Communication Skills: Good command of the English language. Second language is an asset but not required. Effective communication skills (oral, written, presentation), is an active listener, and effectively provides balanced feedback.
• Customer Service & Organizational Awareness: Strong customer focus. Ability to build an engaging culture of quality, performance effectiveness and operational excellence through best practices, strong business and political acumen, collaboration and partnerships, as well as a positive employee, physician and community relations.
• Self‑Management: Effectively manages own time, conflicting priorities, self, stress, and professional development. Self‑motivated and self‑starter with ability work independently with limited supervision. Ability to work remotely effectively as required.
• Must be able to work effectively in a fast‑paced, multi‑site environment with demonstrated ability to juggle competing priorities and demands from a variety of stakeholders and sites.
• Computer Skills:
  • Expert in MS Office Word, Excel, Power Point, and Outlook required.
  • CRM platform

Travel

26‑50%

Standard Core Workdays/Hours

Monday to Friday 8:00 AM - 5:00 PM. Occasional weeknight and/or weekend events and/or programs.