Marketing Performance Analyst - Actionable Insights

Montgomery Code; Grand Rapids (MI); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Annual bonus eligibility

401k match

Job summary

A marketing analytics firm in Grand Rapids is seeking a Marketing Performance Analyst to report and analyze marketing data across multiple channels. The ideal candidate will have over 4 years in marketing analytics, skilled in building clear reporting systems and dashboards. This role offers a salary range of $65k to $85k along with annual bonus eligibility, operating onsite as part of a close-knit team. The firm emphasizes collaboration and communication to influence data-driven decisions.

Qualifications

• 4+ years in marketing analytics or digital marketing analysis.
• Strong understanding of performance metrics in various channels.
• Proficient in building automated dashboards that influence decisions.

Responsibilities

• Build and maintain a clear, consistent reporting system.
• Create weekly and monthly reports with narrative insights.
• Partner with paid media teammates to analyze performance.

Skills

Marketing analytics

Performance reporting

Collaboration

Communication

SEO knowledge

Tools

GA4

GTM

Databox

Looker Studio

Ahrefs

SEMrush

Job description

A marketing analytics firm in Grand Rapids is seeking a Marketing Performance Analyst to report and analyze marketing data across multiple channels. The ideal candidate will have over 4 years in marketing analytics, skilled in building clear reporting systems and dashboards. This role offers a salary range of $65k to $85k along with annual bonus eligibility, operating onsite as part of a close-knit team. The firm emphasizes collaboration and communication to influence data-driven decisions.