Marketing Partnerships Manager (AdTech, B2B)

Emerging Travel Group; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Internal training programs

Partial training/conference support

Corporate hotel rates

MyTime Day Off

Job summary

ETG Marketing Hub ищет опытного специалиста по развитию бизнеса для запуска и масштабирования новой рекламной сети ETG Marketing Network. Ваша задача — превратить пилотные проекты в повторяющиеся продажи и устойчивый рост в области travel и adtech.

Вы будете находить и onboard партнеров, вести переговоры, формировать предложение и price-packages, работать с данными и измерением, а также поддерживать продажи и развивать команду по мере роста направления.

Qualifications

• 3+ года в adtech/BD, работа с платформами/сетями/DSP или агентством, подтвержденные сделки

Responsibilities

• Определение стратегии и дорожной карты (позиционирование, рынки, каналы и партнеры).
• Поиск, оценка и онбординг adtech/DSP, metasearch, CTV/mobile/social и influencer платформ.
• Ведение переговоров и управление партнерскими отношениями и качеством.
• Монетизация: структура условий с партнерами, модель маржинальности и ответственность за P&L линии бизнеса.
• Формирование предложений и ценовых пакетов; упаковка внешних каналов в продукты.
• Работа с данными и измерениями: использование данных ETG, соответствие правилам GDPR.
• Поддержка отдела продаж: материалы, кейсы, участие в важных сделках с отелями, авиалиниями и т. д.
• Запуск кампаний: от брифа до отчетности, выбор между внутренними и внешними исполнителями.

Skills

Adtech partnerships

Programmatic metrics

Strategic planning

Business development

English fluency

Job description

Описание:

ETG Marketing Hub serves as the central gateway for all marketing activities across ETG’s brands and external channels. We are now launching a new business line — the ETG Marketing Network — enabling advertising placements with leading travel and adtech partners (including display, CTV, mobile, metasearch, social, influencer marketing, and more). Powered by ETG’s rich travel data and booking-level measurement, this network delivers high-impact marketing opportunities. In this role, you will take the network from strategy and pilot projects through to recurring sales and scalable growth.

Задачи:

• Strategy and roadmap. Define positioning, priority markets, channels and partners, and set out the stages: pilot, recurring sales, scaling, automation.
• Partner network. Source, evaluate and onboard adtech/DSP, metasearch, CTV/mobile/social and influencer platforms, including niche and closed inventory.
• Lead negotiations and manage partner relationships and quality.
• Monetization model. Structure terms with partners (revenue share, commission, additional margin), model unit economics and own the P&L of the business line.
• Offers and packages. Package external channels into clear products, including bundles with ETG inventory, and define pricing.
• Data and measurement. Together with the data, legal and product teams, define how ETG data and audiences are used in external channels, and set up measurement down to bookings. Ensure compliance with data regulations (GDPR and regional rules).
• Sales together with the Marketing Hub team. Support the sales team: prepare case studies, materials and pitches, and join key deals with hotels, DMOs, airlines and rail operators.
• Campaign launch and management. Build the process from brief to reporting (media planning, launch, optimization, reporting) and decide what we do ourselves and what we delegate to partners.
• Internal partners. Work closely with ETG’s marketing and direct supply teams (who interface with hoteliers and hospitality partners), leveraging their expertise and relationships both as routes to new clients and as sources of valuable market insights.
• Team Development: Begin as a hands-on contributor driving pilot projects and early-stage partnerships. As the business line develops, take the lead in building out a specialist team (including campaign/account managers, analysts, and partnership managers) to support further growth and scale.

Требования:

• 3+ years in adtech/Business Development/partnerships on the side of platform, network, DSP, or agency, with proven deals and negotiations
• Solid grasp of programmatic and performance metrics (CPA, ROAS, attribution, etc.) at a level sufficient to evaluate partners and verify results personally
• Experience launching new business lines from scratch with limited budgets
• Clear strategic thinking: defining positioning, packaged offers, pricing, growth roadmap
• Hands-on: initiating partnerships, running campaigns, supporting sales teams, owning processes and P&L
• Fluency in English; additional languages are a plus
• Experience launching new business lines or products from scratch, especially in settings with limited budget or resources
• Prior experience in the travel or hospitality industry

Условия:

• Fully remote work; flexible working schedule. Ambitious and supportive team who love what they do, appreciate each other, and grow together.
• Internal programs for adaptation and training, development of soft skills, and leadership abilities.
• Partial compensation for participating in external training and conferences.
• Corporate prices on hotels and travel services.
• MyTime Day Off - an extra non-working day without loss of compensation.
• Learn more about our data protection practices in our Privacy Policy: https://emergingtravel.notion.site/recruitment-privacy-notice