Marketing Ops Program Manager - AI-Driven Campaigns

RevOps Report; Seattle (WA); On-site; USD 83,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

RSUs/Stock options

Job summary

Amazon's Machine Learning University (MLU) is seeking a detail-oriented Program Manager, Marketing Operations to drive multi-channel marketing programs across the organization. You will own campaigns end-to-end, coordinate cross-functional dependencies, and design scalable processes to improve efficiency and impact.

You will collaborate with instruction, operations, and engineering to deliver high-quality marketing programs that raise awareness, enrollment, and community engagement in AI

Qualifications

• 3+ years of program or project management experience.
• Experience defining and executing program requirements.
• Experience working cross functionally with tech and non-tech teams.
• Experience using data and metrics to determine and drive improvements.

Responsibilities

• Own end-to-end program management for marketing campaigns, events, and brand initiatives—from requirements gathering through execution, measurement, and retrospective.
• Manage the marketing operations calendar, ensuring cross-functional alignment on timelines, dependencies, and deliverables across campaigns, events, and product launches.
• Design and implement scalable marketing workflows and processes that improve efficiency as the program grows in volume and complexity. Drive adoption of automation tools to reduce cycle time on repetitive tasks.
• Support strategic marketing initiatives including potential program rebranding, community engagement programs, and large-scale events by managing project plans, stakeholder coordination, and go-to-market timelines.
• Coordinate across MLU teams and partner organizations to align marketing efforts with broader program goals and ensure consistent brand application.
• Maintain brand consistency across all marketing touchpoints by managing the brand portal, standards documentation, and creative review processes.
• Track and report on marketing program performance metrics. Analyze campaign data to identify optimization opportunities and contribute to weekly/monthly reporting on marketing impact.

Skills

Program management

Cross-functional collaboration

Data-driven optimization

Marketing operations

Campaign management

Brand management

AI/ML concepts familiarity

Marketing tooling

Job description

Amazon's Machine Learning University (MLU) is seeking a detail-oriented Program Manager, Marketing Operations to drive multi-channel marketing programs across the organization. You will own campaigns end-to-end, coordinate cross-functional dependencies, and design scalable processes to improve efficiency and impact.

You will collaborate with instruction, operations, and engineering to deliver high-quality marketing programs that raise awareness, enrollment, and community engagement in AI