Program Manager, Marketing Ops, Machine Learning University

RevOps Report; Seattle (WA); On-site; USD 83,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

RSUs/Stock options

Job summary

Amazon's Machine Learning University (MLU) is seeking a detail-oriented Program Manager, Marketing Operations to drive multi-channel marketing programs across the organization. You will own campaigns end-to-end, coordinate cross-functional dependencies, and design scalable processes to improve efficiency and impact.

You will collaborate with instruction, operations, and engineering to deliver high-quality marketing programs that raise awareness, enrollment, and community engagement in AI

Qualifications

• 3+ years of program or project management experience.
• Experience defining and executing program requirements.
• Experience working cross functionally with tech and non-tech teams.
• Experience using data and metrics to determine and drive improvements.

Responsibilities

• Own end-to-end program management for marketing campaigns, events, and brand initiatives—from requirements gathering through execution, measurement, and retrospective.
• Manage the marketing operations calendar, ensuring cross-functional alignment on timelines, dependencies, and deliverables across campaigns, events, and product launches.
• Design and implement scalable marketing workflows and processes that improve efficiency as the program grows in volume and complexity. Drive adoption of automation tools to reduce cycle time on repetitive tasks.
• Support strategic marketing initiatives including potential program rebranding, community engagement programs, and large-scale events by managing project plans, stakeholder coordination, and go-to-market timelines.
• Coordinate across MLU teams and partner organizations to align marketing efforts with broader program goals and ensure consistent brand application.
• Maintain brand consistency across all marketing touchpoints by managing the brand portal, standards documentation, and creative review processes.
• Track and report on marketing program performance metrics. Analyze campaign data to identify optimization opportunities and contribute to weekly/monthly reporting on marketing impact.

Skills

Program management

Cross-functional collaboration

Data-driven optimization

Marketing operations

Campaign management

Brand management

AI/ML concepts familiarity

Marketing tooling

Job description

Description

About This Role

Machine Learning University (MLU) is leading internal education in Generative AI, Agentic AI and Responsible AI, accelerating Amazon\-wide AI transformation. We are seeking a detail\-oriented, customer\-obsessed Program Manager to drive marketing operations and cross\-functional initiatives that amplify MLU's reach and engagement across Amazon's technical workforce.

MLU's Program Manager, Marketing Operations is the operational backbone of marketing execution — managing campaigns end‑to‑end, coordinating cross\-functional dependencies, designing scalable processes, and ensuring on‑time delivery across multiple workstreams. You will partner closely with instruction, operations, and engineering to deliver high‑quality marketing programs that drive awareness, enrollment, and community engagement for MLU.

The ideal candidate is someone who excels at stakeholder coordination and brings a structured approach to managing complex, multi‑channel programs — equally comfortable building a project plan from scratch and diving deep into operational metrics to identify improvements. Beyond core marketing responsibilities, this role provides cross‑functional support to operations including course launch coordination, communications copywriting, and event logistics.

Key job responsibilities

• (Deliver Results) Own end‑to‑end program management for marketing campaigns, events, and brand initiatives — from requirements gathering through execution, measurement, and retrospective.
• (Ownership) Manage the marketing operations calendar, ensuring cross‑functional alignment on timelines, dependencies, and deliverables across campaigns, events, and product launches.
• (Invent and Simplify) Design and implement scalable marketing workflows and processes that improve efficiency as the program grows in volume and complexity. Drive adoption of automation tools (e.g., AI‑assisted copywriting, automated recurring communications) to reduce cycle time on repetitive tasks.
• (Think Big) Support strategic marketing initiatives including potential program rebranding, community engagement programs, and large‑scale events by managing project plans, stakeholder coordination, and go‑to‑market timelines.
• (Earns Trust) Coordinate across MLU teams (operations, product, instruction) and partner organizations to align marketing efforts with broader program goals and ensure consistent brand application.
• (Insist on High Standards) Maintain brand consistency across all marketing touchpoints by managing the brand portal, standards documentation, and creative review processes.
• (Dive Deep) Track and report on marketing program performance metrics. Analyze campaign data to identify optimization opportunities and contribute to weekly/monthly reporting on marketing impact.

Basic Qualifications

• 3\+ years of program or project management experience
• Experience defining and executing program requirements
• Experience working cross functionally with tech and non‑tech teams
• Experience using data and metrics to determine and drive improvements

Preferred Qualifications

• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience in marketing operations, campaign management, or brand management
• Familiarity with AI/ML concepts or experience in a technical education environment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how\-we\-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life \& AD\&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 82,700.00 - 129,800.00 USD annually