Marketing Operations Leader: Marketo & Data-Driven Growth

Renesas Electronics Corp.; California (MO); On-site; USD 120,000 - 170,000; Full time

Job summary

Altium Limited, part of the Renesas Group and headquartered in San Diego, California, seeks a Marketing Operations Manager to lead the marketing tech stack and team. You will own Marketo, manage integrations with Salesforce, and partner with CMO and CRO leadership to scale data-driven campaigns and governance.

You will oversee a two-person ops team, ensure clean data flows, automate processes, and drive real-time pipeline through conversational marketing and product-led growth initiatives.

Qualifications

• 5–7 years of experience in Marketing Operations, with at least 1–2 years in a people management or lead role.
• Marketo Certified Expert (MCE) strongly preferred; deep hands-on admin experience required
• Strong Salesforce CRM proficiency — experience managing the Marketo-SFDC integration including lead lifecycle, syncing, and attribution
• Experience with Tableau or comparable BI tools for interpreting/owning marketing dashboards and reporting
• Familiarity with Qualified or similar conversational ai marketing / chatbot platforms

Responsibilities

• Platform Ownership & Administration: Serve as the primary Marketo admin and platform owner — managing instance architecture, workspace governance, database hygiene, compliance (GDPR/CCPA), integrations, and platform scalability.
• People Management: Lead, mentor, and develop a team of two Marketing Operations Specialists, overseeing project prioritization, quality of execution, and career growth.
• CRM & Stack Integration: Own the Marketo–Salesforce CRM integration alongside Sales Operations, ensuring clean data flow, lead lifecycle management, routing logic, and attribution alignment between marketing and sales.
• Conversational Marketing: Oversee Qualified chatbot strategy, configuration, and optimization — collaborating with Demand Gen and Sales to drive real-time pipeline from web traffic.
• PLG & Self-Serve Motion: Support and scale the product-led growth motion by ensuring marketing systems and data flows are built to handle self-serve acquisition, trial conversion, and lifecycle nurture.
• Process & Program Governance: Define and enforce marketing operations best practices including naming conventions, QA sweeps, and change management.
• Cross-Functional Partnership: Be a trusted partner to Marketing leadership (CMO) and Sales leadership (CRO) — translating business needs into operational requirements and delivering with speed and accuracy.

Skills

Marketing Ops

People management

Marketo

Salesforce

CRM integration

BI dashboards

Data hygiene

Communication

B2B SaaS

Cross-functional

Tools

Tableau

Job description

Altium Limited, part of the Renesas Group and headquartered in San Diego, California, seeks a Marketing Operations Manager to lead the marketing tech stack and team. You will own Marketo, manage integrations with Salesforce, and partner with CMO and CRO leadership to scale data-driven campaigns and governance.

You will oversee a two-person ops team, ensure clean data flows, automate processes, and drive real-time pipeline through conversational marketing and product-led growth initiatives.