Marketing Ops Lead - Home Entertainment Brand Localization

Staffmark; Plano (TX); On-site; USD 92,000 - 132,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off, + more!

Job summary

Staffmark Total Talent Solutions is seeking a Marketing Operations Manager - Home Entertainment for a contract on-site role in Plano, TX.

You will lead development of positioning, messaging, and localization across HE launches, coordinate with GTM, ensure brand consistency, and manage legal reviews.

This on-site role runs Monday–Friday 8:00 AM–5:00 PM, with schedule and hours potentially varying.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 7+ years of experience in brand strategy, creative marketing, content strategy, or integrated marketing.
• Proven ability to develop product positioning and messaging frameworks at a portfolio scale.
• Strong understanding of brand management principles and multi-channel marketing execution.
• Experience managing legal review processes and compliance workflows for marketing assets.
• Demonstrated cross-functional leadership experience working across GTM, paid media, and creative teams.
• Excellent written communication skills with a sharp eye for messaging clarity, brand voice, and creative quality.

Responsibilities

• Lead development of positioning and messaging frameworks across all HE launches, translating product specs into compelling, benefit-driven stories that resonate across consumer segments
• Partner with the GTM team to align messaging hierarchies with go-to-market strategies, audience targeting, and channel-specific needs
• Build and maintain a messaging architecture that scales across the full HE portfolio, ensuring approved messaging is consistently applied across paid media, PDP, toolkit, and campaign assets
• Serve as the HE team’s primary brand steward, developing HE-specific guidance that translates global standards into actionable direction for the integrated marketing team
• Proactively identify brand consistency gaps across channels and campaigns, leading corrective action in partnership with HQ and the IM Team
• Stay current on brand evolution through ongoing HQ collaboration, cascading updates to internal teams and agency partners in a timely manner
• Own the localization strategy for HE marketing assets, ensuring brand voice, messaging integrity, and visual standards are preserved across all markets and languages
• Define scope and priorities for each launch, establishing workflows and quality checkpoints with regional teams, agencies, and the IM Team
• Review and approve localized assets to confirm alignment with source messaging and brand standards before distribution
• Define and champion creative best practices across all HE content formats, building a living library informed by performance data, platform requirements, and channel-specific learnings from paid media
• Lead the strategic development of product launch and campaign toolkits, setting standards for structure, completeness, and version control so all stakeholders have brand-aligned, execution-ready resources
• Own the end-to-end legal review workflow and QA process for all HE creative assets, ensuring every deliverable is claim-approved, brand-compliant, and execution-ready before distribution - with post-launch monitoring to address discrepancies quickly

Skills

Brand strategy

Product positioning

Localization insights

Education

Bachelor’s degree

Job description

Staffmark Total Talent Solutions is seeking a Marketing Operations Manager - Home Entertainment for a contract on-site role in Plano, TX.

You will lead development of positioning, messaging, and localization across HE launches, coordinate with GTM, ensure brand consistency, and manage legal reviews.

This on-site role runs Monday–Friday 8:00 AM–5:00 PM, with schedule and hours potentially varying.