Brand Messaging & Localization Lead, Home Entertainment

WCL Group; Plano (TX); On-site; USD 65,000 - 92,000; Full time

Job summary

The Brand Marketing Communications Manager, Home Entertainment at Fortune Global 500 Consumer Electronics Leader in Plano, TX, will ensure product messaging across TVs, audio, memory, and monitors aligns with brand guidelines. You'll collaborate with launch, go-to-market, and paid media teams to polish copy and manage localization for multiple markets.

This hands-on role requires strong copywriting, meticulous QA, and the ability to coordinate translations and legal reviews.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• Proven ability to translate product features into brand-consistent content.
• Experience coordinating legal review processes for marketing assets.

Responsibilities

• Execute product messaging across home entertainment launches and campaigns per brand guidelines.
• Partner with GTM to ensure messaging aligns with strategy and channel requirements.
• Maintain a master messaging document for each product line with version history.
• Apply brand guidelines across assets and coordinate revisions for consistency.
• Manage localization workflows with vendors and regional teams for on-time delivery.
• Review localized assets to preserve messaging and brand voice.
• Maintain records of localization scope, status, and approvals.
• QA checks across all asset types before publication or distribution.

Skills

Copywriting & messaging

Brand guidelines enforcement

Localization coordination

Legal review coordination

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

DAM systems

Content workflow tools

Job description

The Brand Marketing Communications Manager, Home Entertainment at Fortune Global 500 Consumer Electronics Leader in Plano, TX, will ensure product messaging across TVs, audio, memory, and monitors aligns with brand guidelines. You'll collaborate with launch, go-to-market, and paid media teams to polish copy and manage localization for multiple markets.

This hands-on role requires strong copywriting, meticulous QA, and the ability to coordinate translations and legal reviews.