Marketing Operations Specialist

Waites; Cincinnati (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

Waites is seeking a Marketing Operations Specialist to optimize HubSpot, dashboards, and AI-enabled workflows. You will build automation, lead scoring, and data quality processes while overseeing website ops and campaign execution.

You’ll connect marketing to pipeline impact and drive data-informed decisions across teams. The role emphasizes problem solving, learning new technologies, and continuous improvement in a fast-paced marketing environment.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field preferred.
• 2-5 years of experience in marketing operations, marketing analytics, digital marketing, marketing automation, or marketing technology.
• Experience with HubSpot or another CRM and marketing automation platform.
• Experience building dashboards using HubSpot, Looker Studio, Power BI, Tableau, or similar BI tools; bonus for AI tool experience.
• Strong analytical skills and ability to translate data into insights.
• Strong technical aptitude and continuous learning mindset.
• Strong organizational skills and attention to detail.
• Experience with AI tools and applying them to marketing work.
• Continuous improvement mindset and ability to collaborate cross-functionally.

Responsibilities

• Support and optimize HubSpot across Marketing, Sales, and Service Hubs.
• Build and maintain marketing automation workflows, forms, landing pages, and email campaigns.
• Improve lead scoring, routing, segmentation, lifecycle stages, and data quality.
• Own website management to reflect brand messaging and support lead generation.
• Assist with SEO/On-page and technical updates for organic visibility.
• Document and improve marketing processes and workflows.
• Build and maintain dynamic dashboards linking marketing to pipeline, revenue, and growth.
• Create reports and visualizations for data-driven decisions.
• Monitor campaigns, identify trends, and propose optimization.
• Identify opportunities to leverage AI and scale marketing measurement and forecasting.
• Coordinate campaigns across digital, email, events, and content marketing.
• Manage leads from tradeshows and events and support audience segmentation.
• Develop post-event nurture flows and test for improvement.
• Partner with content teams to build knowledge bases and education programs.

Skills

HubSpot

Marketing analytics

Dashboards

AI tools

Marketing operations

Data quality

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

HubSpot

Looker Studio

Power BI

Tableau

CMS platforms

Job description

Description

Description

Marketing Operations Specialist

What we are: Fun, fast-paced, client-focused, people-centric, inviting, flexible, and rapidly growing.

What we are not: Overly structured, uncompromising, disengaged, or disconnected.

We're looking for a curious, analytical, and systems-minded marketer who will help make our marketing team work more efficiently and effectively. Reporting to the Marketing Operations Manager, the Marketing Operations Specialist will help build the technology, processes, analytics, and AI capabilities that power our marketing organization. This role is ideal for someone who enjoys solving problems, learning new technologies, improving workflows, and turning data into actionable insights. You'll work across HubSpot, website operations, dashboards, reporting, AI tools, marketing automation, and campaign execution to help our team operate more efficiently and make smarter decisions. While this position is rooted in marketing operations, we're also looking for someone who has an interest in broader marketing disciplines.

Company Description

We are a leading provider of wireless, mesh-networked, \"Internet of Things\" (IoT) sensors for industrial environments. Our cost-effective, plug-and-play products empower plants of all sizes to conduct predictive and preventative maintenance on mission-critical and secondary equipment in order to maximize uptime. (I.e. We help with things like getting your Prime packages to you faster!)

Reports to: Marketing Operations Manager

Location: Must live in Cincinnati metro area (or be willing to relocate)

Onsite Requirements: Onsite; Remote flexibility as needed

Travel: Minimal; occasional tradeshow support

Work Authorization: Must be authorized to work in the U.S.

Sponsorship is not available at this time

Exemption Status: exempt

Marketing Technology & Systems

• Support and optimize HubSpot across Marketing, Sales, and Service Hubs.
• Build and maintain marketing automation workflows, forms, landing pages, and email campaigns.
• Improve lead scoring and routing, segmentation, lifecycle stages, CRM processes, and marketing data quality.
• Own the day-to-day management and continuous optimization of the Waites website, ensuring it reflects current brand messaging, supports lead generation, and delivers an excellent user experience.
• Support SEO/AISO execution: on-page updates, metadata, and technical fixes that improve organic visibility and LLM mentions.
• Assist with integrations between HubSpot and other marketing tools.
• Document and continuously improve marketing processes and operational workflows.

Analytics & Business Intelligence

• Build and maintain dynamic dashboards that provide real-time visibility into marketing performance and connect marketing efforts to pipeline impact, revenue, and customer growth.
• Create reports and visualizations that help the marketing team and leadership make data-driven decisions from a variety of data sources.
• Monitor campaign performance, identify trends, and recommend opportunities for optimization.
• Ensure marketing data is accurate, consistent, and actionable across platforms.
• Help scale marketing measurement, attribution, and forecasting capabilities as the organization grows.

AI & Process Automation

• Identify and execute opportunities to leverage AI to improve marketing productivity and campaign performance.
• Research and evaluate emerging AI and marketing technologies.
• Help create scalable systems that allow the marketing team to work more efficiently.
• Champion continuous improvement by identifying smarter ways to execute recurring marketing activities.

Campaign Operations

• Support the execution of integrated marketing campaigns across digital, email, events, webinars, and content marketing.
• Coordinate campaign assets, timelines, and marketing workflows.
• Manage the intake, assignment, and follow-up processes for leads collected at tradeshows and industry events.
• Assist with audience segmentation, lead management, and campaign reporting.
• Help ensure campaigns are executed accurately, efficiently, and on schedule.
• Build and execute post-event email sequences and nurture flows tailored to tradeshow audiences.
• Monitor performance metrics and continuously test and refine to improve results.

Customer Education and Training Programs

• Build and automate customer marketing programs to enhance the customer experience
• Partner with writers to build and maintain a robust knowledge base, ensuring content is accurate, accessible, and up to date.
• Identify content gaps and work cross-functionally with product, service, and support teams to address them.

Requirements

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field preferred.
• 2-5 years of experience in marketing operations, marketing analytics, digital marketing, marketing automation, or marketing technology.
• Experience with HubSpot or another CRM and marketing automation platform.
• Experience building dashboards using HubSpot, Looker Studio, Power BI, Tableau, or similar business intelligence tools - bonus points if you’ve enabled Claude Code, Replit, or other AI tools.
• Strong analytical skills with the ability to translate data into meaningful business insights.
• Excellent technical aptitude and enthusiasm for learning new systems and technologies.
• Strong organizational skills with exceptional attention to detail.
• Experience using and curiosity about AI tools such as ChatGPT, Claude, Gemini, etc. and excitement for applying them in everyday marketing work.
• A continuous improvement mindset and passion for building better processes.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Bonus Qualifications

• HubSpot certifications
• Experience with website CMS platforms
• HTML and CSS fundamentals
• Workflow automation tools
• Basic SQL or data analysis experience
• Customer marketing or lifecycle marketing experience
• B2B SaaS or industrial technology marketing experience
• Experience using AI development tools such as Replit, Claude Code, Codex, etc. to build productivity tools.

Culture Fit Requirements

• High intellect and strong analytical skills
• Innovative and driven to constantly improve
• Non-bureaucratic, flexible, and able to thrive in a fast-moving environment
• Positive energy and attitude towards people and problem-solving
• Demonstrates a balance of humility, strong work ethic, and interpersonal savvy (\"Humble, Hungry, and Smart\") in approach to teamwork and problem-solving.
• A genuine human.
• Demonstrates a \"Can Do\" mentality.

Why Waites?

At Waites, we offer an attractive base salary with a strong history of profit sharing. We are intensely customer-focused, with a culture that encourages hard work, fun, and mutual success. As we continue to grow, there will be many opportunities for professional advancement and development.

Learn more about who we are and what we do by checking out our website at www.waites.net.

WST is an Equal Opportunity Employer.