Marketing Operations Specialist, Penn State Alumni Association

Penn State University; Pennsylvania; On-site; USD 58,000 - 72,000; Full time

Job summary

A leading educational institution in Pennsylvania is looking for a Marketing Operations Specialist to drive digital marketing initiatives and enhance alumni engagement. Responsibilities include implementing digital programs and conducting market research to foster connections among alumni and support the university's mission. The ideal candidate will have demonstrated experience with marketing solutions, excellent interpersonal skills, and proficiency with Salesforce products. Flexible work arrangements may be available.

Qualifications

• Experience in creating personalized marketing experiences.
• Ability to establish and manage multiple priorities.
• Proven ability to work independently and in a team.
• Exemplary interpersonal and communication skills.
• Analytical skills to support engagement workflows and an inclusive environment.
• Self-motivation and ability to work both independently and in a team.

Responsibilities

• Lead the architecture and implementation of digital marketing programs.
• Provide market research capabilities to support alumni engagement.
• Create and maintain an inclusive and respectful environment.
• Support flexible work arrangements while meeting essential duties.

Skills

Marketing solutions expertise

Email marketing platforms

Marketing automation systems

Web content management systems

CRM experience

Event management platforms

Digital asset management systems

Interpersonal communication

Analytical skills

Tools

Salesforce

Salesforce Marketing Cloud

Salesforce Engagement Cloud

Job description

## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please to complete the Please do not apply here, apply internally through Workday.. As a member of the Division of Development and Alumni Relations, you can play an integral role in Penn State’s future and contribute to one of the most successful fundraising and alumni relations operations in the country. Penn State is currently seeking a Marketing Operations Specialist to lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the association’s mission of connecting alumni to the University and to each other, provide valued services to members, and support the University’s mission of teaching, research, and service as well as other partners, this Marketing Operations Specialist will:experience in the creation of personalized marketing experiences; professional experience with a variety of marketing solutions including sophisticated email platforms, marketing automation systems, web content management systems, CRM’s, event management platforms, and digital asset management systems; ability to establish and manage multiple priorities, and drive simultaneous projects to completion;Exemplary interpersonal and communication skills; and analytical skills that can support engagement workflow and The ability to create and maintain an inclusive and respectful environment for all students and colleagues;A proven ability to self-motivate and work both independently and as part of a team; Experience with Salesforce, Salesforce Marketing Cloud, and Salesforce Engagement Cloud are highly desirable. DDAR is supportive of flexible work arrangements when aligned with the ability to meet the needs of the unit and the essential duties of the position. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.