Marketing Operations Specialist, Penn State Alumni Association

The Pennsylvania State University; Ferguson Township (PA); On-site; USD 66,000 - 108,000; Full time

Job summary

The Pennsylvania State University is seeking a Marketing Operations Specialist to lead the architecture and implementation of digital marketing programs and to provide market research capabilities.

This role supports the Alumni Association’s mission by engaging alumni and connecting them with the University, while collaborating with the Division of Development and Alumni Relations and partners across the division.

Qualifications

• Bachelor's degree required or equivalent experience.
• 6+ years of relevant marketing experience if applicable.

Responsibilities

• Lead architecture and implementation of digital marketing programs.
• Provide market research capabilities to support engagement and alumni relations.

Skills

Data analysis

Personalized marketing

Marketing automation

CRM platforms

Email platforms

Web content management systems

Digital asset management systems

Communication skills

Project management

Education

Bachelor's degree

6+ years experience

Tools

Salesforce

Salesforce Marketing Cloud

Salesforce Engagement Cloud

Job description

POSITION SPECIFICS

Penn State is currently seeking a Marketing Operations Specialist to lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the association’s mission of connecting alumni to the University and to each other, provide valued services to members, and support the University’s mission of teaching, research, and service. As a member of the Division of Development and Alumni Relations, you can play an integral role in Penn State’s future and contribute to one of the most successful fundraising and alumni relations operations in the country. Reporting to the Executive Director of Marketing and Operations and working closely with teams across the division as well as other partners, this Marketing Operations Specialist will:

• Develop an understanding of the Penn State Alumni Association’s target audiences and their engagement/membership journey, becoming the subject-matter expert in how to leverage available data to drive effective marketing and engagement strategies;
• Articulate Penn State’s needs, ambitions, and values through excellent informal and formal communications;
• Understand University disparate data systems and work closely with team members throughout the division to extract, integrate, and report on data to support audience segmentation, targeted outreach, trend analysis, and decision-making;
• Represent the alumni association’s data function by serving as a key stakeholder in data governance, and in planning and execution for future initiatives;
• Manage and optimize the association’s Marketing Automation function including architecting and implementing data-driven multidimensional campaigns and customer journeys to support association wide engagement efforts;
• Develop and maintain processes and actionable reporting solutions to track association activities including constituent engagement and channel effectiveness;
• Manage market research projects including preparing research plans, establishing timelines, managing research project budgets, managing vendors, coordinating data collection and entry, preparing written reports, giving presentations, and developing appropriate research methodologies;

The successful candidate will have:

• passion for data analysis including data exploration, problem solving, and driving data-driven decisions;
• experience in the creation of personalized marketing experiences;
• a solid understanding of marketing automation;
• professional experience with a variety of marketing solutions including sophisticated email platforms, marketing automation systems, web content management systems, CRM’s, event management platforms, and digital asset management systems;
• Strong attention to detail;
• creative problem solving;
• ability to establish and manage multiple priorities, and drive simultaneous projects to completion;
• Exemplary interpersonal and communication skills;
• strong process, data and analytical skills that can support engagement workflow and productivity;
• The ability to create and maintain an inclusive and respectful environment for all students and colleagues;
• A proven ability to self-motivate and work both independently and as part of a team;
• A commitment to professional development, learning, and being mentored;
• Experience with Salesforce, Salesforce Marketing Cloud, and Salesforce Engagement Cloud are highly desirable.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

If filled as Marketing Strategist - Senior Professional, this position requires: Bachelor's Degree 6+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

If filled as Marketing Strategist - Advanced Professional, this position requires: Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

Penn State’s Division of Development and Alumni Relations

Our organization includes more than 500 professionals engaging a community of more than 800,000 alumni who believe in the power of giving back. Across our interdisciplinary teams of fundraisers, alumni relations professionals, communicators, event planners, financial experts, and more, there is a place for you to make a difference in the lives of students and faculty while taking your own career to new heights. Learn more about us at raise.psu.edu and explore the success of our most recent campaign at greaterpennstate.psu.edu.

Building a Career and a Life at Penn State

Across all campuses and an online World Campus, our 100,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the globe. Penn State consistently ranks among the top academic and research universities in the world: psu.edu/this-is-penn-state/facts-and-rankings

This position is based at the University Park campus, located in State College, Pennsylvania. State College is ranked among the lowest-stress and safest small cities in the country, with excellent public schools, beautiful parks and other natural assets, and a broad range of cultural and athletic events and venues: statecollegepa.us and statecollege.com

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $65,508.00 - $108,444.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being.

• In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time.
• One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

Our values are as follows; Integrity, Respect, Responsibility, Discovery, Excellence, and Community.

We Are Penn State. One Community. Impacting Many.