Marketing Operations Specialist | Flexible Work Arrangements

Penn State University; Pennsylvania; On-site; USD 58,000 - 72,000; Full time

Job summary

A leading educational institution in Pennsylvania is looking for a Marketing Operations Specialist to drive digital marketing initiatives and enhance alumni engagement. Responsibilities include implementing digital programs and conducting market research to foster connections among alumni and support the university's mission. The ideal candidate will have demonstrated experience with marketing solutions, excellent interpersonal skills, and proficiency with Salesforce products. Flexible work arrangements may be available.

Qualifications

• Experience in creating personalized marketing experiences.
• Ability to establish and manage multiple priorities.
• Proven ability to work independently and in a team.

Responsibilities

• Lead the architecture and implementation of digital marketing programs.
• Provide market research capabilities to support alumni engagement.
• Create and maintain an inclusive and respectful environment.

Skills

Marketing solutions expertise

Email marketing platforms

Marketing automation systems

Web content management systems

CRM experience

Event management platforms

Digital asset management systems

Interpersonal communication

Analytical skills

Tools

Salesforce

Salesforce Marketing Cloud

Salesforce Engagement Cloud

Job description

A leading educational institution in Pennsylvania is looking for a Marketing Operations Specialist to drive digital marketing initiatives and enhance alumni engagement. Responsibilities include implementing digital programs and conducting market research to foster connections among alumni and support the university's mission. The ideal candidate will have demonstrated experience with marketing solutions, excellent interpersonal skills, and proficiency with Salesforce products. Flexible work arrangements may be available.