Marketing Operations Specialist: AI-Driven Optimization

Basement-Kings-USA; Durham (NC); On-site; USD 62,000 - 72,000; Full time

Job summary

Basement Kings USA is seeking a Marketing Operations Specialist to ensure marketing operations run smoothly across paid media, data, and agency coordination. This remote-first role focuses on optimizing campaigns, data quality, and AI-enabled automation.

The role reports to the Chief Marketing Officer and offers a compensation range of $62,000–$72,000 per year, depending on experience. Occasional travel may be required, with a Monday–Friday schedule.

Qualifications

• 2-3 years of related experience in marketing operations, paid media, analytics, or business operations.
• Hands-on experience with Google Ads or a comparable paid-media platform and working knowledge of PPC/paid-search mechanics.
• Strong spreadsheet skills, including pivot tables, lookups, formulas, data cleaning, and reconciliation.
• Experience building or improving an AI-enabled workflow, automation, agent, application, script, or repeatable process.
• Strong analytical judgment, attention to detail, organization, follow-through, and the ability to research conflicting data.
• Clear written communication and confidence working with agencies, vendors, leadership, and internal partners.
• Ability to work independently, learn new systems quickly, and remain accountable in a remote-first environment.

Responsibilities

• Oversee paid-media performance in Google Ads and agency accounts, review bids, budgets, keywords, competition, and automated bidding.
• Analyze data across advertising platforms, call tracking, analytics, CRM data, and internal reports; identify patterns and test recommendations.
• Coordinate with paid-media and SEO agencies; manage commitments, invoicing, and vendor documentation.
• Monitor connections between CallRail, GA4, Google Ads, Zapier, and ServiceTitan; identify data issues affecting performance.
• Use AI to build or improve workflows and ensure outputs are verified and accountable.

Skills

Google Ads

PPC/paid-search

Data analysis

Spreadsheet skills

AI workflows

Agency coordination

SQL/BI tools

Tools

GA4

CallRail

ServiceTitan

Zapier

Google Ads Manager Accounts

Local Services Ads

Meta Ads

APIs

SQL

Google Apps Script

BI tools

Job description

Basement Kings USA is seeking a Marketing Operations Specialist to ensure marketing operations run smoothly across paid media, data, and agency coordination. This remote-first role focuses on optimizing campaigns, data quality, and AI-enabled automation.

The role reports to the Chief Marketing Officer and offers a compensation range of $62,000–$72,000 per year, depending on experience. Occasional travel may be required, with a Monday–Friday schedule.