AI-Enabled Marketing Operations Specialist

Basement Kings USA; Durham (NC); On-site; USD 62,000 - 72,000; Full time

Job summary

Basement Kings USA is seeking a Marketing Operations Specialist to optimize paid-media performance, data workflows, and AI-enabled processes across brands. This remote-first role connects leadership, agencies, platforms, and CRM data to improve accuracy, measurement, and efficiency.

You will own tracking health, reconcile data, and collaborate with vendors while remaining accountable for results in a fast-paced AI-driven environment.

Qualifications

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Responsibilities

• Oversee paid-media performance in Google Ads and agency accounts.
• Analyze data across analytics, CRM, and reporting to identify patterns and tests.
• Coordinate with paid-media and SEO agencies; document commitments and track open items.
• Monitor and fix tracking between systems (GA4, CallRail, Google Ads, Zapier, ServiceTitan).
• Develop AI-enabled workflows and verify AI outputs for accuracy and reliability.

Skills

Paid-media oversight

Data analysis

AI-enabled workflows

Spreadsheet proficiency

Independent remote work

Agency/vendor coordination

Strong written communication

Tools

GA4

CallRail

ServiceTitan

Zapier

Google Ads Manager Accounts

Meta Ads

Job description

Basement Kings USA is seeking a Marketing Operations Specialist to optimize paid-media performance, data workflows, and AI-enabled processes across brands. This remote-first role connects leadership, agencies, platforms, and CRM data to improve accuracy, measurement, and efficiency.

You will own tracking health, reconcile data, and collaborate with vendors while remaining accountable for results in a fast-paced AI-driven environment.