Marketing Operations Specialist

Yooz Inc; Coppell (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

401(k) with employer match

Health, dental, and vision coverage

Paid parental and sick leave

Free monthly lunches

Employee discount program

Job summary

Yooz Inc, located in Coppell, Texas, is seeking a Marketing Operations Specialist to optimize marketing processes while supporting the Regional Marketing team. The role includes managing email marketing platforms, integrating data into the CRM, and ensuring operational efficiency.

The ideal candidate will have strong knowledge of marketing tools, project management skills, and the ability to analyze performance metrics. Yooz offers a comprehensive benefits package including health coverage, 401(k) matching, and generous paid time off.

Qualifications

• Knowledge of various marketing tools and CRM systems.
• Ability to prioritize requests and manage complex, multi-channel projects.
• Understanding of tracking principles (GA4, UTMs, etc.) and conversion rate optimization (CRO).

Responsibilities

• Streamline and optimize marketing processes while supporting the Regional Marketing team.
• Manage email marketing campaigns and analyze their performance.
• Integrate and manage data within CRM and optimize practices.

Skills

Email marketing platforms management

CRM proficiency

Project management

Data analysis

Marketing tools knowledge

Lead scoring understanding

Tools

HubSpot

Salesforce

Job description

What you’ll do

A Marketing Operations Specialist at Yooz is in charge of streamlining and optimizing marketing processes while supporting the Regional Marketing team in operational activities.

Emailing operations

• Manage Yooz email marketing platforms (HubSpot or equivalent)
• Build mailing lists and exclusion lists
• Program email campaigns, landing pages, webinar workflows, and replay follow-ups
• Track and analyze performance of email campaigns

Database management

• Integrate data into the CRM (Salesforce or equivalent) and optimize usage practices
• Perform quality checks on purchased databases and analyze performance
• Manage integration and reactivation workflows for disengaged prospects
• Act as the single point of contact for lead integration with the Application Manager

Process improvement & tool management

• Ensure operational processes are followed and optimized for performance tracking
• Research and evaluate new tools to improve web interaction and lead conversion

What you’ll need

• Knowledge of various marketing tools / CRM / no-code automation
• Proficiency in Reports and Dashboards (Salesforce / HubSpot)
• Understanding of Lead Journey
• Understanding of Lead Scoring
• Ability to prioritize requests / Manage complex, multi‑channel projects
• Knowledge of the marketing and data stack, with the ability to challenge the status quo, improve processes, and sell the project
• Knowledge and application of tracking principles (GA4, UTMs, etc.), as well as CRO

What you’ll get

Security from day one

• Base salary + performance‑based bonus
• 401(k) with employer match
• Health, dental, and vision coverage starting your first full month
• Life insurance, short‑ and long‑term disability
• Paid parental and sick leave

Time to recharge

• Generous paid time off + 11 paid holidays
• Free monthly lunches, happy hours, and wellness classes
• One paid day a year to volunteer (“Yooz Cares Day”)

Room to grow

• Company‑wide performance trips (“Yooz Achievers Klub”)
• Regular offsites, learning sessions, and cross‑team events

Extras that make a difference

• Pet insurance
• Employee discount program

At Yooz, we believe in working with integrity, striving for excellence, and being driven by a shared, customer‑centric ambition. We foster a culture of innovation and prioritize our people — empowering every team member to grow, connect, and make a meaningful impact.

We’re a dynamic, international team that thrives on startup energy — without the layers of big tech bureaucracy.

Diversity & inclusion

Yooz is an equal opportunity employer. We value diversity and create a welcoming environment for people of all backgrounds. If you need accommodations during the hiring process, just let us know — we’re happy to help.