Marketing Operations Specialist

Lensa; Arlington (VA); On-site; USD 55,000 - 65,000; Full time

Job summary

A leading career site is looking for a Marketing Operations Specialist for Politico in Arlington, VA. In this role, you will manage multi-channel campaigns, collaborate with sales teams, and optimize digital assets to drive B2B revenue. Ideal candidates will have a strong analytical background, creativity, and at least 2 years of relevant experience.

Benefits

Comprehensive benefits package

Health and wellness benefits

Work-life balance flexibility

Opportunities for career development

Qualifications

• 2+ years of experience in B2B or subscription-based products and services.
• 1+ years of experience with marketing automation platforms, preferably Marketo.
• Experience in working with internal sales teams.

Responsibilities

• Build, track, test and optimize marketing campaigns.
• Manage webinar platform ON24 for weekly events.
• Monitor campaign performance and recommend changes.

Skills

Analytical skills

Creative problem-solving

Attention to detail

Adaptability

Education

Bachelor’s degree or equivalent experience

Tools

Marketing automation platforms

Asana

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Politico, is seeking professionals in Arlington, VA. Apply via Lensa today!

Description

POLITICO is in search of a Marketing Operations Specialist to support POLITICO’s B2B revenue organization by owning the scheduling, building, tracking, and ongoing management of multi-channel marketing campaigns. This person will work cross-functionally across both sales and Pro’s acquisition, retention, and product marketing functions and will have a direct impact on POLITICO Pro’s bottom line.

What You'll Do

• Work with the marketing team to build, track, test and optimize acquisition and engagement campaigns including emails, segments, forms, landing pages, templates, etc
• Develop insights to perform A/B testing to optimize emails based on audience, time of day/day of week send, and subject lines
• Ensure proper layout, deliverability, and tracking of all digital assets promoted through different channels to produce accurate reporting
• Keep up to date with software improvements and industry trends to ensure we are maximizing our ability to meet campaign goals
• Manage our webinar platform, ON24, to support weekly events for our different business units
• Liaise with revenue operations and marketing team members to improve size, health, hygiene, consistency, and quality of the marketing database
• Work with our analyst to monitor campaign performance after execution and recommend changes as needed
• Manage Asana to maintain an effective workflow for team project tracking
  
  

What You'll Need

• 2+ years of experience in B2B or subscription-based products and services
• 1+ years of experience with marketing automation platforms, Marketo preferred but not required
• Critical thinker and creative problem-solver with strong analytical skills
• Working understanding of the inbound methodology and impact on the buyer/customer journey
• Experience in working with internal sales teams
• Ability to establish and manage multiple priorities and drive simultaneous projects to completion and by deadlines
• Strong attention to detail and quality assurance
• Adaptive and can improvise, execute, and support the team beyond what is outlined in the job description
• Bachelor’s degree or equivalent experience required
  
  

We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.

We value our people. We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter and cell phone reimbursements, retirement plans, as well as work-life balance flexibility and opportunities for career development. Click here (https://www.politico.com/blogs/meet-politico/2017/08/24/faq-241910) for more on what we offer and what it’s like to work for POLITICO.

Let’s keep in touch. Follow us on Instagram (https://www.instagram.com/politicocareers/) and Twitter (https://twitter.com/politicocareers) at @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We’d love to hear from you! Want to join POLITICO but don’t see a job suited to you? Sign up to be a part of our Talent Network (https://forms.office.com/Pages/ResponsePage.aspx?id=9NefKFrWU0Wm8UylXnvdybNZrzg2gABKr7R4TqoYKqdUOTJZNEUwNlU2UElSVzRWRjVZUEJPUU9BRy4u) to be alerted of future opportunities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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