Marketing Operations Manager, HubSpot & MarTech

Miami Dolphins and Hard Rock Stadium; Miami Gardens (FL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Ticket benefits

Gym access

Lunch program

401k

PTO

Holidays

Job summary

The Marketing Operations Manager, HubSpot & MarTech at Miami Dolphins and Hard Rock Stadium will own HubSpot Marketing Hub, act as the primary platform partner for Brand and Lifecycle Marketing, and oversee CRM data architecture, campaign structure, segmentation, forms governance, and attribution.

This role ensures marketing activity, engagement, lead generation, consent data, and revenue outcomes are accurately captured and connected in HubSpot CRM, turning needs into scalable platform

Qualifications

• Bachelor’s degree in MIS, data engineering, or equivalent
• 2+ years administering HubSpot Marketing Hub or similar platform
• Strong segmentation, automation, and analytics
• Experience with APIs, data mapping, and integrations
• Excellent written and verbal communication

Responsibilities

• Own HubSpot Marketing Hub as primary SME
• Set standards for HubSpot campaign objects across brands
• Evaluate requests for new platform functionality
• Monitor performance, data quality, adoption, and health
• Document HubSpot processes, configs, integrations, governance
• Manage lead sources, consent, routing, and lifecycle processing
• Maintain email preference center and subscription architecture
• Develop scalable audience segmentation frameworks
• Support attribution capabilities with dashboards and data
• Ensure data flow across connected systems with marketing tech
• Collaborate on AI marketing use cases within HubSpot
• Coordinate with Revenue Ops and Lifecycle teams

Skills

HubSpot Marketing Hub

Marketing automation

Campaign analytics

Lead management

APIs & integrations

Data privacy knowledge

Project management

Communication skills

Education

Bachelor’s degree in MIS / data engineering

Tools

HubSpot CRM

CRM integrations

Job description

Position: Marketing Operations Manager, HubSpot & MarTech

Location: Miami Gardens, FL

Job Id: 515

# of Openings: 1

Marketing Operations Manager, HubSpot & MarTech

Department

Marketing Analytics

Status: Full-time

Summary

The Marketing Operations Manager, HubSpot & MarTech will own HubSpot marketing operations and serve as the primary platform partner for the Brand and Lifecycle Marketing teams.

Reporting to the Senior Director, Revenue Operations, this role will oversee HubSpot Marketing Hub functionality, CRM marketing data architecture, campaign structure, segmentation, web form governance, preference centers, attribution reporting, and MarTech integrations.

This role will ensure marketing activity, engagement, lead generation, consent and preference data, and revenue outcomes are accurately captured and connected in HubSpot CRM.

The ideal candidate is a structured problem solver with hands‑on HubSpot experience, strong analytical skills, and the ability to turn marketing needs into scalable platform solutions.

Location

• This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities

• Serve as the primary owner and subject‑matter expert for HubSpot Marketing Hub.
• Establish and maintain standards for the use of the Hubspot marketing campaign object across all Ross Sports & Entertainment brands.
• Evaluate requests for new platform functionality and determine the most effective and sustainable solution.
• Monitor platform performance, data quality, adoption, and operational health.
• Maintain documentation for Marketing Hub processes, configurations, integrations, and governance standards.
• Own the creation, configuration, and governance of HubSpot lead generation sources including progressive profiling, consent language, routing, follow‑up actions, and lifecycle processing.
• Own and maintain the email preference center and subscription architecture.
• Develop and maintain scalable audience segmentation frameworks that support campaigns, personalization, lifecycle management, and performance analysis.
• Support the development, deployment, and ongoing maintenance of HubSpot revenue attribution capabilities, including dashboards, tracking structures, campaign data, and process requirements needed to connect marketing activity to lead generation, pipeline creation, and revenue.
• Manage HubSpot’s connection to the organization’s marketing technology platforms to ensure accurate, secure, and consistent data flow across connected systems.
• Support the use of AI marketing platforms within HubSpot by helping identify practical use cases for AI‑enabled capabilities to enhance marketing efficiency.
• Work closely with the Revenue Operations and Lifecycle Marketing teams to ensure alignment across marketing and sales campaigns, including shared architecture, data standards, and workflow dependencies
• Work with cross‑functional stakeholders to ensure alignment across marketing and sales campaigns, including requirements, timelines, dependencies, testing, documentation, and ongoing support.

Qualifications

• Bachelor’s degree in management information systems, data engineering, or equivalent professional experience.
• Two or more years of hands‑on experience administering HubSpot Marketing Hub or a comparable enterprise marketing automation platform.
• Strong understanding of audience segmentation, marketing automation, campaign tracking, lead management, and marketing analytics.
• Strong working knowledge of APIs, webhooks, data synchronization, system integrations, and data mapping concepts.
• Strong analytical and problem‑solving skills, including the ability to manage complex data and systems.
• Strong project‑management skills and the ability to manage several priorities simultaneously.
• Excellent written and verbal communication skills, with the ability to explain technical concepts to nontechnical stakeholders.
• Experience working in a sports & entertainment, hospitality, or live‑events organization.
• Familiarity with data privacy and marketing compliance requirements.

Featured Benefits

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Hard Rock Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.

It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.