Marketing Operations Manager

American Expedition Vehicles; Wixom (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

American Expedition Vehicles is seeking a Marketing Operations Manager to strengthen systems, processes, technology, and reporting across marketing, sales, and engineering. The role emphasizes data-driven insights, improved efficiency, and measurable campaigns.

You will lead projects, automate repetitive tasks, and ensure campaigns are trackable and optimized. The ideal candidate has 10+ years in marketing operations or analytics, strong Excel and CRM skills (HubSpot preferred), and experience

Qualifications

• 10+ years of experience in marketing operations, analytics, or related fields.
• Experience managing or improving marketing systems, processes, and workflows.
• Experience mentoring or directing marketing team members and cross-functional resources.
• Strong analytical and data-driven decision-making skills.
• Experience with CRM and marketing automation; HubSpot preferred.
• Experience creating dashboards, reports, and KPIs.
• Strong Excel skills and comfort with data.

Responsibilities

• Lead marketing and advertising projects from concept through completion with defined objectives, timelines, budgets, and deliverables.
• Manage multiple initiatives, prioritizing resources by business needs and deadlines.
• Coordinate work of marketing, design, social media, content creators, agencies, vendors, and internal teams.
• Develop and improve marketing processes, systems, workflows, and procedures.
• Maintain accurate marketing and customer data and optimize CRM and analytics platforms.
• Develop dashboards and regular performance reports; track key metrics and provide insights.
• Collaborate with sales to improve lead management, attribution, and reporting.

Skills

Marketing operations

Analytics

Data-driven decisions

CRM & automation

HubSpot

Excel

Project management

Cross-functional

Communication

Automotive knowledge

Education

Bachelor's degree

Tools

Marketing analytics tools

Microsoft Office

Job description

GENERAL DESCRIPTION:

At American Expedition Vehicles, marketing is about understandingour customers and building awareness of how our products can take their vehicles to the nextlevel. We are seeking an experienced, analytical, and highly organized Marketing OperationsManager to strengthen the systems, processes, technology, and reporting that support ourmarketing efforts. This role ensures marketing activities are organized, measurable, and efficient. The Marketing Operations Manager will work closely with marketing, sales, engineering, and other internalteams to improve performance and support company objectives. The ideal candidate is a data-driven problem solver who enjoys improving processes, buildingefficient systems, leading projects, and turning data into actionable insights.

RESPONSIBILITIES:

Project & Team Leadership

• Lead marketing and advertising projects from concept through completion, ensuringobjectives, timelines, responsibilities, budgets, and deliverables are clearly defined.
• Manage multiple concurrent initiatives, prioritizing resources based on business needsand deadlines.
• Direct and coordinate the work of marketing team members, graphic designers, socialmedia and content creators, outside agencies, vendors, and other internal and externalresources.
• Establish project expectations, assign responsibilities, and monitor progress andperformance to ensure projects remain on schedule and meet quality standards.

Marketing Operations & Systems

• Develop and improve marketing processes, systems, workflows, and operationalprocedures.
• Manage and optimize CRM, marketing automation, analytics, advertising, and reportingplatforms.
• Maintain accurate and organized marketing and customer data.
• Identify opportunities to automate repetitive processes and improve efficiency.
• Document marketing processes, workflows, and system procedures.
• Ensure marketing campaigns are properly configured for tracking and measurement.
• Stay current with marketing technology, analytics, automation, search, and digitalmarketing best practices.

Analytics & Performance

• Develop and maintain dashboards, KPIs, and regular marketing performance reports.
• Analyze campaign and customer data to identify trends, opportunities, and areas forimprovement.
• Track conversion rates, lead quality, campaign performance, customer acquisition, andother key marketing metrics.
• Support marketing leadership with research, analysis, forecasting, andrecommendations.
• Manage lead capture, routing, tracking, and nurturing processes in partnership withsales.
• Partner with sales to improve lead management, attribution, reporting, andcommunication.
• Collaborate with marketing, sales, engineering, and other internal teams to supportcompany objectives.

MARKETING CHANNEL & PLATFORM KNOWLEDGE:

Working knowledge of the systems, data, and performance metrics associated with:

• CRM and marketing automation
• SEO and search
• Social media
• Website and digital analytics
• Print and traditional media
• Meta and Google advertising platforms
• Marketing attribution and conversion tracking
• AIO / AEO / GEO

The expectation is that this individual understands how these channels are managed, measured, integrated, and optimized rather than personally executing all creative work.

REQUIRED SKILLS AND EXPERIENCE:

• 10+ years of experience in marketing, marketing operations, marketing analytics,revenue operations, or a related field.
• Experience managing or improving marketing systems, processes, and workflows.
• Experience managing, mentoring, or directing the work of marketing team membersand/or cross-functional resources.
• Strong analytical and data-driven decision-making skills.
• Experience with CRM and marketing automation platforms; HubSpot strongly preferred.
• Understanding of lead management, conversion tracking, attribution, and marketingperformance measurement.
• Experience creating dashboards, reports, and KPIs.
• Strong Excel skills and comfort working with data.
• Excellent organizational, communication, and project management skills.
• Strong problem-solving skills and attention to detail.
• Ability to translate data into clear business recommendations.
• Ability to work effectively across marketing, sales, engineering, and other departments.
• Automotive industry knowledge, preferably OE/aftermarket, off-road, or adventurevehicles, strongly preferred.
• Proficiency with Microsoft Office.
• Experience with marketing analytics, automation, integrations, or business intelligencetools is a plus.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Analytics, or Communications.

PHYSICAL REQUIREMENTS:

• Walking alongside vehicles for videos and/or photos.
• Working at trade shows and events will require daily walking, standing for long periods oftime, carrying display items sometimes weighing as much as 50 lbs, and bending,kneeling, grasping, and crouching to set up and tear down displays.
• Must be able to hear and see large trucks moving in and out of trade shows and events.
• Must be able to see various shapes, colors, and designs to review print ads andcatalogs.

TRAVEL REQUIREMENTS:

• This role may require local and international travel. Employees must have and maintainactive copies of all necessary paperwork for travel locally and internationally.

Please note that this job description is not designed to cover or contain a comprehensive listingof activities, duties, or responsibilities required of the employee for this job. Duties,responsibilities, and activities may change at any time, with or without notice.