Marketing Operations Manager

Numeral; United States; Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Competitive salary and equity

Comprehensive medical/dental/vision

401(k) and relocation support

Office snacks and team offsites

Wellness perks like Headspace

Job summary

Numeral is hiring a Marketing Operations Manager to build and lead the marketing operations function. You will own the tech stack (Salesforce, HubSpot, GTM, Dreamdata), automate processes, and ensure scalable data and reporting across buyers and products.

The role reports to the Head of Growth and sits at the intersection of strategy and technical execution, delivering reliable data, clean automation, and compliant processes for a fast-growing company.

Qualifications

• 4+ years of experience in marketing operations, growth operations, or a related GTM role.
• Hands-on experience with Salesforce and HubSpot.
• Direct experience with online ad platforms (Google, Meta, Reddit, TikTok, X).
• Experience with conversion tracking and tagging (GA4/Tag Manager).
• Strong analytical capability to instrument funnels and translate data into actions.
• Ability to present clear reporting and a narrative for leadership.

Responsibilities

• Own and maintain our marketing technology stack (Salesforce, HubSpot, Dreamdata, GTM, ad platforms).
• Build feedback loops to feed conversion signals and deal value from CRM to ad platforms.
• Partner with Growth to ensure correct targeting strategy across ads.
• Automate ad spend reporting by channel and aggregate spend.
• Develop attribution capabilities for GTM intelligence.
• Own inbound pipeline architecture: forms, routing, and sales handoff workflows.
• Collaborate with RevOps on Salesforce data model and lead routing.
• Analyze top-of-funnel metrics and recommend campaign improvements to stakeholders.

Skills

Marketing operations

Analytics

Attribution modeling

Lead routing

Documentation & systems thinking

Tools

Salesforce

HubSpot

Google Tag Manager

Dreamdata

Looker

Job description

About Numeral

At Numeral, we're building the future of tax by bringing together AI agents, human expertise, and global compliance. We’re the largest and fastest-growing AI-native tax solution. Today, we serve more than 3,500 global businesses, including companies like Supabase, Eight Sleep, and Graza. We’ve grown quickly across our core e-commerce and software segments, more than tripled our revenue every year, and expanded into new industries, including manufacturing, distribution, and wholesale. Numeral has raised over $157M from Insight Partners, Salesforce Ventures, Benchmark, Mayfield, Y Combinator, and many others.

About the role

We are looking for a strategic, systems-minded Marketing Operations Manager to lead the infrastructure, technology, and operational engine that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral’s growth journey.

Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. In this hands‑on role, you will develop strategy‑aligned processes, manage marketing automation, and buy and build additional solutions – in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across all products and the full spectrum of buyers.

If you’re a Marketing Operations leader who thrives on building and you’re looking for strategic impact, this is an opportunity you won’t find anywhere else!

What you’ll do

• Own and maintain our marketing technology stack (HubSpot, Salesforce, Dreamdata, Google Tag Manager, and our ad platforms), including integrations that ensure a consistent, accurate view of every contact and account
• Build the feedback loop that passes conversion signals and expected deal value from our CRM back to ad platforms (Google, Meta, Reddit, TikTok, X) to improve targeting and bidding
• Partner with Growth to ensure the right targeting strategy across ad platforms
• Replace manual spend tracking with automated reporting on ad spend, aggregate spend, and pipeline by channel
• Create and mature attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
• Own the architecture and performance of the inbound pipeline, including website forms, routing logic, and sales handoff workflows
• Work alongside RevOps to support the Salesforce data model, lifecycle stages, and lead routing, and ensure data integrity and CRM quality
• Independently analyze top‑of‑funnel metrics and present actionable recommendations for campaign improvements to stakeholders

What you’ll bring

• 4+ years of experience in marketing operations, growth operations, or a related GTM role, with demonstrated ownership of the marketing tech stack
• Hands‑on experience with Salesforce and HubSpot
• Direct experience working within online ad platforms (e.g., Google, Meta, Reddit, TikTok, X, Trade Desk)
• Experience with conversion tracking and tagging (e.g., Google Tag Manager, offline conversions, conversion APIs)
• Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
• Experience synthesizing complex operational data into clear reporting and a compelling narrative for leadership
• Ability to thrive in a fast‑paced, dynamic environment and manage multiple operational priorities simultaneously
• Track record of operating as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high‑leverage work

Nice to haves

• Experience with attribution tools (Dreamdata, HockeyStack, Bizible, etc.)
• SQL or BI tools (Hex, Looker, etc.)
• Experience at a company with big paid media spend (B2B or B2C)

Location

• This role is hybrid (3 days a week in our SF or NYC office) or remote

What we offer

• Competitive salary and equity - you'll share directly in the company's success
• Full medical, dental, and vision coverage
• Wellness perks like Headspace and the Peloton One App
• 401(k) to help you build long-term financial security
• Relocation assistance to NYC or SF (if needed)
• Lunch and snacks when you're in the office
• Regular team offsites and company events as we grow

Compensation Range: $150K - $200K