Marketing Operations Manager

Numeral; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health coverage

Wellness perks (Headspace, Peloton)

401(k)

Relocation assistance

Lunch & snacks

Team offsites

Ownership culture

Job summary

Numeral is hiring a Marketing Operations Manager to build and own the marketing tech stack, automate data flows, and deliver reliable reporting across channels. You will partner closely with Growth to drive scalable processes and ensure data integrity from lead capture to pipeline.

The role sits at the intersection of marketing strategy and technical execution, reporting to the Head of Growth. This is a founding function with high impact and cross‑functional collaboration.

Qualifications

• 4+ years in marketing operations, growth ops, or GTM roles with ownership of marketing tech.
• Hands-on experience with Salesforce and HubSpot.
• Direct experience with online ad platforms (Google, Meta, Reddit, TikTok, X).
• Experience with conversion tracking and tagging (GTM, offline conversions, APIs).
• Strong analytical ability to instrument funnels and interpret attribution data.

Responsibilities

• Own and maintain the marketing technology stack (HubSpot, Salesforce, Dreamdata, GTM, ad platforms).
• Build the feedback loop sending conversion signals and deal value from CRM to ad platforms.
• Partner with Growth to align targeting strategy across channels.
• Replace manual spend tracking with automated reporting on ad spend and pipeline by channel.
• Create and mature attribution capabilities for GTM intelligence.
• Own inbound pipeline architecture: website forms, routing, and handoff to sales.
• Support Sales/RevOps data model, lifecycle stages, and lead routing.
• Independently analyze top-of-funnel metrics and present recommendations.

Skills

Marketing ops

Salesforce

HubSpot

Google Tag Manager

Dreamdata

Ad platform experience

Analytics

Data storytelling

Documentation

Tools

HubSpot

Salesforce

Dreamdata

Google Tag Manager

Looker

Job description

About Numeral:

At Numeral, we're building the future of tax by bringing together AI agents, human expertise, and global compliance.

We're the largest and fastest-growing AI-native tax solution. Today, we serve more than 3,500 global businesses, including companies like Supabase, Eight Sleep, and Graza. We've grown quickly across our core e-commerce and software segments, more than tripled our revenue every year, and expanded into new industries, including manufacturing, distribution, and wholesale.

Numeral has raised over $157M from Insight Partners, Salesforce Ventures, Benchmark, Mayfield, Y Combinator, and many others.

About the role:

We are looking for a strategic, systems-minded Marketing Operations Manager to lead the infrastructure, technology, and operational engine that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral's growth journey.

Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. In this hands‑on role, you will develop strategy‑aligned processes, manage marketing automation, and buy and build additional solutions -- in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across all products and the full spectrum of buyers.

If you're a Marketing Operations leader who thrives on building and you're looking for strategic impact, this is an opportunity you won't find anywhere else!

What you'll do:

• Own and maintain our marketing technology stack (HubSpot, Salesforce, Dreamdata, Google Tag Manager, and our ad platforms), including integrations that ensure a consistent, accurate view of every contact and account
• Build the feedback loop that passes conversion signals and expected deal value from our CRM back to ad platforms (Google, Meta, Reddit, TikTok, X) to improve targeting and bidding
• Partner with Growth to ensure the right targeting strategy across ad platforms
• Replace manual spend tracking with automated reporting on ad spend, aggregate spend, and pipeline by channel
• Create and mature attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
• Own the architecture and performance of the inbound pipeline, including website forms, routing logic, and sales handoff workflows
• Work alongside RevOps to support the Salesforce data model, lifecycle stages, and lead routing, and ensure data integrity and CRM quality
• Independently analyze top‑of‑funnel metrics and present actionable recommendations for campaign improvements to stakeholders

What you’ll bring:

• 4+ years of experience in marketing operations, growth operations, or a related GTM role, with demonstrated ownership of the marketing tech stack
• Hands‑on experience with Salesforce and HubSpot
• Direct experience working within online ad platforms (e.g., Google, Meta, Reddit, TikTok, X, Trade Desk)
• Experience with conversion tracking and tagging (e.g., Google Tag Manager, offline conversions, conversion APIs)
• Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
• Experience synthesizing complex operational data into clear reporting and a compelling narrative for leadership
• Ability to thrive in a fast‑paced, dynamic environment and manage multiple operational priorities simultaneously
• Track record of operating as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high‑leverage work

Nice to haves:

• Experience with attribution tools (Dreamdata, HockeyStack, Bizible, etc.)
• SQL or BI tools (Hex, Looker, etc.)
• Experience at a company with big paid media spend (B2B or B2C)

Location:

• This role is hybrid (3 days a week in our SF or NYC office) or remote

What we offer:

• Competitive salary and equity - you'll share directly in the company's success
• Full medical, dental, and vision coverage
• Wellness perks like Headspace and the Peloton One App
• 401(k) to help you build long‑term financial security
• Relocation assistance to NYC or SF (if needed)
• Lunch and snacks when you're in the office
• Regular team offsites and company events as we grow
• A culture built on ownership - your work matters and people will see it!