Marketing Operations Manager

Cybersecurity Marketing Society; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

A leading company within the cybersecurity field seeks a Marketing Operations Manager to optimize marketing strategies and analytics. This critical role supports the overall marketing operations, driving efficiency and measurable outcomes while utilizing tools like HubSpot to manage campaigns and enhance lead generation.

Benefits

Mission-driven environment

Opportunity to shape operations

Tools impacting law enforcement and national security

Qualifications

• 6+ years experience in Marketing Operations, preferably in B2B SaaS or cybersecurity.
• Comfortable in a fast-paced environment with high ownership and autonomy.
• Deep HubSpot expertise with complex workflows.

Responsibilities

• Own marketing automation, campaign ops, email operations, and program management.
• Implement and manage campaign tracking and attribution models.
• Lead cross-functional marketing initiatives and special projects.

Skills

HubSpot expertise

Data analysis

Project management

Campaign management

Cross-functional collaboration

Lead scoring

Job description

AboutShadowDragon

ShadowDragonbuilds ethical, mission-driven tools that empower investigators to unmask threats, verify identities, and map digital networks of influence. Our products are used by law enforcement, national security, threat intelligence, and corporate security teams globally to uncover real-world answers from open-source intelligence (OSINT) data—quickly and ethically.

We’rea small, tight-knit, high-performing team that values transparency, accountability, and action.We’relooking for aworld-class Marketing Operations Managerwho brings precision, insight, and HubSpotexpertiseto our growing marketing engine.

Role Overview

ShadowDragonis looking for a data-driven, systems-savvy Marketing Operations and Analytics lead to evolve the operational engine behind our fast-growing marketing organization. This role will own the strategy, execution, and optimization of our marketing tech stack, analytics, and data operations to drive better decisions, scalable programs, and business impact.

You’llserve as the primary liaison between Marketing, Sales Ops, and Finance to ensure our infrastructure is driving measurable, actionable outcomes. This is a critical role that will help transform how we execute, measure, and scale global marketing programs.

AsMarketing Operations Manager, you will own the architecture, systems, and data that power our marketing efforts.You’llplay a critical role in scaling demand generation, lead management, attribution, and reporting—withHubSpotat the core. This is a hands-on role for someone who thrives on building systems that drive real, measurable results.

Key Responsibilities

Operations Ownership:

• Own all aspects of marketing automation, campaign ops, email operations and program management.
• Own the full administration of HubSpot, optimization, workflows, list management, lead scoring, and integrations.
• Ensure data hygiene, compliance (GDPR, CCPA), and proper segmentation across all contact records.
• Build andoptimizeemail nurtures, triggered sequences, lead capture forms, and CTAs.
• Collaborate with Sales Ops to ensure seamless integration with CRM.

Marketing Infrastructure

• Implement and manage campaign tracking, UTM frameworks, attribution models, and dashboards.
• Manage integration of website, forms, paid media, and content with HubSpot and other marketing tools.
• Improve marketing tech stack performance, evaluating and onboarding new tools as needed.

Lead Flow and Funnel Optimization

• Improve data quality, lead scoring models, and pipeline attribution to enhance targeting and reporting.
• Design and refine lead workflows and handoff processes to sales.
• Monitor lead velocity, MQL-to-SQL conversion, and drop-off points.
• Drive strategic insight development, including multi-touch attribution, ROI analysis, and customer journey mapping. Support segmentation and personalization for targeted campaigns across verticals.

Project Management and Process Optimization:

• Lead and implement cross-functional marketing initiatives and special projects that improve team efficiency and campaign execution.
• Build scalable systems and processes to enable a global marketing team to move faster and smarter.

Budget and Forecasting:

• Work with Finance to manage budget planning, forecasting, and investor reporting.

Analytics and Reporting

• Partner closely with Sales Ops to deliver insights, dashboards, and marketing performance reporting across the funnel.
• Deliver weekly/monthly reports on campaign performance, channel ROI, lead quality, and funnel conversion.
• Partner with Demand Gen and Sales teams to analyze data and suggest action-oriented optimizations.
• Maintain executive-level dashboards and insights that support strategic decisions.

WhatWe’reLooking For

• 6+ years of experience in Marketing Operations, preferably in B2B SaaS or cybersecurity.
• Deep HubSpotexpertise—you’vearchitected complex workflows, mastered reporting, and know how to troubleshoot issues quickly.
• Experience with web analytics (GA4), tag managers, and multi-touch attribution.
• Solid understanding of lead lifecycle stages, funnel metrics, and pipeline velocity.
• Ability to collaborate cross-functionally with Sales, Product, and Content and Agency teams.
• High attention to detail and a proactive, problem-solving mindset.
• Comfortable working in a fast-paced, agile environment with high ownership and autonomy.
• Bonus ifyou’veworked in a cybersecurity, OSINT, or government tech space.

Why JoinShadowDragon

• Mission-driven company with global impact.
• Opportunity to shape marketing operations from the ground up.
• Tools thatactually makea difference in law enforcement, threat intelligence, and national security.