Marketing Operations Manager

Charta Health; San Francisco (CA); On-site; USD 110,000 - 165,000; Full time

Job summary

Charta Health is seeking a Marketing Operations Manager to drive our GTM engine. You’ll own lists, campaigns in HubSpot, and lead management workflows for conferences and webinars, ensuring clean data and accurate tracking.

Initially hands-on, you’ll grow into strategic ownership—rebuilding attribution, standing up pipeline forecasting, and shaping how we measure what works. A clear path from operator to strategic partner awaits.

Qualifications

• Approximately 3 years of marketing operations experience at a B2B SaaS company.
• Hands-on HubSpot experience.
• Highly organized and detail-oriented, able to manage many concurrent programs (conferences, webinars, campaigns).
• Familiarity with marketing and sales tooling such as Vector, Sequel, Nooks, Zoominfo, Sales Navigator, and Clay.
• Eagerness to grow from execution-focused work into more strategic ownership over time.

Responsibilities

• Own end-to-end operations for conferences and webinars: building attendee and target lists, setting up workflows, and feeding leads into outputs.
• Build and manage marketing campaigns in HubSpot, from setup through QA, ensuring programs launch cleanly and track correctly.
• Support SDR outreach: building lists, managing sequences in Nooks, and keeping outreach data clean and in sync with HubSpot.
• Partner with sales and SDR to align tools (HubSpot, Nooks, others) and ensure data flows smoothly between systems.
• Rebuild our global attribution model, incorporating new channels and sales touchpoints.
• Redesign our nurture automation: how leads enter, move through, and exit programs.
• Build and maintain marketing reports that show pipeline and program performance.
• Support GTM pipeline forecasting with Head of Marketing.

Skills

Highly organized

Detail-oriented

Growth mindset

Tools

HubSpot

Vector

Sequel

Nooks

Zoominfo

Sales Navigator

Clay

Job description

About Charta Health

In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that.

We're building the operating system for modern healthcare organizations. Our AI platform streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, reimagining healthcare infrastructure from the ground up.

About the role

We're looking for a Marketing Operations Manager to be the engine behind everything we run. We're launching new programs weekly, and this role makes sure it all hums: lists get built, campaigns get set up correctly, leads flow where they're supposed to, and nothing falls through the cracks.

This starts tactical. You'll be heads-down on conferences, digital marketing, and campaign builds, the work that keeps our go-to-market moving day to day. As you get your footing, you'll grow into more strategic territory: rebuilding our attribution model, standing up pipeline forecasting, and shaping how we measure what's actually working. This is a role with real room to grow from operator to strategic partner.

Why you’ll love this role

You'll get to build from the ground up rather than untangle someone else's mess. Our systems and processes are still young, which means your fingerprints will be on the foundation: how we track attribution, how leads move through nurture, how we report on what's working. You'll work directly with our Head of Marketing on the projects that shape our long-term GTM strategy, with a clear growth path from tactical execution into a more strategic seat at the table.

What you’ll do

• Own end-to-end operations for conferences and webinars: building attendee and target lists, setting up pre-event and post-event workflows, and feeding leads into the right outputs

• Build and manage marketing campaigns in HubSpot, from setup through QA, ensuring every program launches cleanly and tracks correctly

• Support our SDR team's outreach motion: building and refining lists, managing sequences and cadences in Nooks, and keeping outreach data clean and in sync with HubSpot

• Partner with sales and SDR teams to keep marketing and sales tools (HubSpot, Nooks, and others) aligned and data flowing smoothly between systems

• Rebuild our global attribution model, incorporating new marketing channels, integrating sales touchpoints, and automating lifecycle stage progression

• Redesign our nurture automation: how leads enter, move through, and exit our programs

• Build and maintain marketing reporting that gives the team a clear, reliable read on pipeline and program performance

• Support GTM pipeline forecasting in partnership with our Head of Marketing, helping translate top-of-funnel activity into predictable pipeline outcomes

Must-haves

• ~3 years of marketing operations experience at a B2B SaaS company

• Deep, hands‑on HubSpot experience

• Highly organized and detail‑oriented, with the ability to manage many concurrent programs (conferences, webinars, campaigns) without dropping the ball

• Familiarity with marketing and sales tooling such as Vector, Sequel, Nooks, Zoominfo, Sales Navigator, and Clay

• Eagerness to grow from execution-focused work into more strategic ownership over time

Our Commitment to Diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.