Field Marketing Manager

Charta Health; San Francisco (CA); On-site; USD 110,000 - 180,000; Full time

Job summary

Charta Health in San Francisco seeks a Field Marketing Manager to own the event strategy for our main business unit, building campaigns that generate qualified pipeline through top-tier events.

You’ll run an annual event calendar, budget, logistics, and pre- and post-event campaigns, with a focus on high-touch executive events and large tradeshows. 3+ years of B2B event marketing are expected. Strong collaboration with sales and product is essential.

Qualifications

• 3+ years of B2B event or field marketing experience, preferably at a high-growth SaaS company.
• Proven track record managing large-scale, complex industry tradeshows and smaller, high-touch executive events.
• Experience managing budgets, negotiating vendor contracts, and driving measurable pipeline.
• Excellent project management skills with meticulous attention to detail and ability to juggle priorities in a fast-paced environment.
• Excellent written and verbal communication skills.

Responsibilities

• Build and manage an annual event calendar, budget, and KPIs across tradeshows, conferences, owned events, and executive dinners/roundtables for your business unit.
• Develop and execute pre- and post-event campaigns (email, paid social, sales outreach, enablement) that maximize registration, attendance, and lead conversion into pipeline.
• Manage all aspects of event execution, including our event logistics agency, vendor sourcing, contract negotiation, speaking slots, booth design and production, shipping, staffing, and on-site management.
• Set clear success metrics (leads, pipeline, ROI) for every experience you own, and turn performance data into recommendations that improve quality and effectiveness over time.
• Grow your scope over time into an adjacent function to drive more pipeline (e.g. customer marketing, partner marketing).

Skills

Event marketing

Budget management

Vendor negotiation

Project management

Communication skills

Job description

About Charta Health

In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that.

We're building the operating system for modern healthcare organizations. Our AI platform streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, reimagining healthcare infrastructure from the ground up.

Events sit at the center of the Charta marketing strategy, not as a siloed channel. In healthcare, relationships and trust are built face to face, at conferences, roundtables, and dinners, which makes events one of our biggest drivers of pipeline and brand credibility. This is a strategic role with real influence over how the market experiences Charta.

We're hiring our second Field Marketing Manager to own the event strategy for our main business unit, responsible for generating qualified sales pipeline and driving market awareness through exceptional event experiences targeting key buyer segments.

What you’ll do:

• Build and manage an annual event calendar, budget, and KPIs across tradeshows, conferences, owned events, and executive dinners/roundtables for your business unit

• Develop and execute pre- and post-event campaigns (email, paid social, sales outreach, enablement) that maximize registration, attendance, and lead conversion into pipeline

• Manage all aspects of event execution, including our event logistics agency, vendor sourcing, contract negotiation, speaking slots, booth design and production, shipping, staffing, and on-site management

• Set clear success metrics (leads, pipeline, ROI) for every experience you own, and turn performance data into recommendations that improve quality and effectiveness over time

• Grow your scope over time into an adjacent function to drive more pipeline (e.g. customer marketing, partner marketing), based on where the business needs support

You’ll be a good fit if you:

• Have 3+ years of B2B event or field marketing experience, preferably at a high-growth SaaS company

• Have a proven track record managing both large-scale, complex industry tradeshows and smaller, high-touch executive events

• Bring strong experience managing budgets, negotiating vendor contracts, and driving measurable pipeline

• Have exceptional project management skills, with meticulous attention to detail and the ability to juggle multiple competing priorities in a fast-paced environment

• Have excellent written and verbal communication skills

Our Commitment to Diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.