Product Marketing Manager

Charta Health; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Charta Health is seeking a go-to-market GM for its core business unit. You will own audience insights, shape demand-gen strategy, guide product prioritization, and drive pipeline that aligns with campaigns and events. You’ll build sales enablement materials and align cross-functional teams to speak with clarity to buyers.

You should have 4+ years in product marketing, thrive in ambiguity, and enjoy live buyer engagement to inform how we sell and win in a competitive healthcare tech landscape.

Qualifications

• 4+ years in product marketing, ideally at a high-growth B2B startup.

Responsibilities

• Own audience expertise and buyers, including motivations and language that lands.
• Shape strategy for demand generation, sales playbooks, and product prioritization.
• Own pipeline targets for your business unit and coordinate with campaigns and events to maximize wins.
• Develop sales enablement collateral, decks, and messaging to position AEs as trusted consultants.
• Align internal stakeholders on how to talk to your audience across teams.

Skills

Product marketing

Job description

About Charta Health

In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that.

We're building the operating system for modern healthcare organizations. Our AI platform streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, reimagining healthcare infrastructure from the ground up.

About the role

We're not looking for a traditional PMM who produces one-off assets. We're looking for a go-to-market GM: someone who owns their business end-to-end, drives pipeline, and becomes the most knowledgeable person in the company about their buyers.

You’ll own strategy for our core business unit, becoming the internal expert on who buys, what motivates them, and where they live online and offline. You’ll shape how campaigns get built, how sales sells, and how product prioritizes, not just execute against requests from those teams.

What you’ll own:

1. Audience expertise. Know your buyers better than anyone else in the org, including AEs. Understand their motivations, objections, and the language that actually lands.

2. Strategy. Serve as the “headlights” for your business unit: tell demand gen what's timely and worth building a campaign around, tell sales how to talk to buyers, tell product what the market is telling you.

3. Pipeline. You carry the pipeline number for your business unit. It overlaps with the campaign strategist's goal and the field marketer's event goal, so wins compound across the team.

4. Sales enablement. Build the collateral, decks, and messaging that turn AEs into consultants, not transactional reps.

5. Internal alignment. Be the go-to voice on how the rest of the org should speak to your audience.

You’re a good fit if you:

• Have 4+ years in product marketing, ideally at a high-growth B2B startup

• Want to be evaluated on a number, a real business outcome, not just tactical output

• Run toward ambiguity. We hire for ownership, not for people who wait on direction.

• Excited to meet buyers live. You're the one working the booth, having real conversations that actually shape how we sell.

• Great at communicating visually and verbally. You have a gift for making the complicated feel obvious.

Our Commitment to Diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.