Content Strategist

Charta Health, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Charta Health, Inc. is seeking a Growth Strategist to own end-to-end paid media, landing-page CRO, and email programs as the company scales.

You will design and run multi-channel campaigns (Google, LinkedIn, Meta), build automation in HubSpot, and collaborate with product marketing to convert traffic into signups and demos. This role sits at the center of rapid growth in the SF area.

Qualifications

• 4+ years of B2B SaaS growth/demand experience, with a proven track record of managing ad budgets and driving sales-qualified pipeline.
• Hands-on mastery of performance channels, with deep technical fluency in LinkedIn Campaign Manager and Google Ads.
• Marketing automation, CRM, and analytics fluency; able to build workflows, triggers, and dashboards in HubSpot.
• Strong copywriting, messaging, and conversion optimization instincts; test and iterate to improve conversions.
• Thrives in ambiguity and fast-pivoting priorities; willing to run multiple experiments.

Responsibilities

• Plan, execute, and optimize paid media budgets across Google Ads, LinkedIn Ads, Meta, and emerging channels like ChatGPT/X ads.
• Own landing page creation, A/B testing, CTA placement, web optimization, and CRO so traffic converts efficiently into signups or demo requests.
• Rebuild our email marketing programs from the ground up: nurture sequences, lifecycle triggers, and re-engagement flows.
• Own pipeline reporting and lead scoring, and build out our attribution model as we scale.
• Collaborate with content and product marketing to turn founder posts, technical whitepapers, and product updates into targeted webinar series, livestreams, and social distribution plays.

Skills

B2B SaaS growth

Ad budgets management

Demand generation

Copywriting

Experimentation

Tools

LinkedIn Campaign Manager

Google Ads

HubSpot

Google Analytics

Excel

Sheets

Job description

About Charta Health

In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that.

We're building the operating system for modern healthcare organizations. Our AI platform streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, reimagining healthcare infrastructure from the ground up.

About the role

We're looking for a Growth Strategist who can build the tracking infrastructure on Monday, write the ad copy on Tuesday, and launch the paid LinkedIn campaign on Wednesday.

This is not a role for a macro-strategist who hands off execution to an agency. We want an elite individual contributor: someone who is energized by the blank page, comfortable owning a channel end-to-end, and just as happy configuring a HubSpot workflow as writing a headline that converts.

We're growing at a fast clip, and this role sits at the center of that growth. You'll have the autonomy to build and own critical infrastructure, the budget to run real experiments, and a clear path to expand your scope and seniority as the team scales.

What you’ll own

• Plan, execute, and optimize paid media budgets across Google Ads, LinkedIn Ads, Meta, and emerging channels like ChatGPT/X ads

• Own landing page creation, A/B testing, CTA placement, web optimization, and CRO so traffic converts efficiently into signups or demo requests

• Rebuild our email marketing programs from the ground up: nurture sequences, lifecycle triggers, and re-engagement flows

• Own pipeline reporting and lead scoring, and build out our attribution model as we scale

• Collaborate with content and product marketing to turn founder posts, technical whitepapers, and product updates into targeted webinar series, livestreams, and social distribution plays

Must-haves

• 4+ years of B2B SaaS growth/demand experience, with a proven track record of managing ad budgets and driving sales-qualified pipeline

• Hands-on mastery of performance channels, with deep technical fluency in LinkedIn Campaign Manager and Google Ads, including niche audience targeting, CPA containment, and ROAS evaluation

• Marketing automation, CRM, and analytics fluency, with advanced, hands‑on ability to build workflows, triggers, and dashboards in HubSpot, paired with deep familiarity with GA, Excel/Sheets, and funnel metrics (LTV, CAC, conversion velocity)

• Strong copywriting, messaging, and conversion optimization instincts. You can turn complex concepts into compelling ad hooks, landing page headers, and email subject lines, and you know how to test and iterate (A/B testing, CTA placement, CRO) until they convert

• You thrive in high ambiguity and fast‑pivoting priorities. You'd rather launch five experiments and have two fail than spend weeks shipping one "safe" bet

Nice-to-haves

• A point of view on SEO, AEO, and GEO

• Practical, hands‑on use of LLMs (Claude, ChatGPT APIs) to automate your own marketing operations, content generation, and ad variant testing

• Experience with modern AI app‑builders (Lovable, Bolt, or similar) to quickly stand up interactive calculators, micro‑apps, and programmatic lead magnets

Our Commitment to Diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.