Marketing Operations Manager

Sign In Solutions | Visitor Management System; Saint Petersburg (FL); On-site; USD 78,000 - 120,000; Full time

Job summary

Sign In App is seeking a Marketing Operations Manager to own the marketing tech stack, ensuring campaigns launch on time and data stays reliable. You’ll manage and optimize HubSpot, Salesforce, GA4, GTM, and ABM tools, while guiding an external agency on day-to-day execution. This role reports to the VP of Sales Operations.

You’ll troubleshoot issues, build dashboards, and maintain governance across campaigns and data, driving efficiency and accuracy.

Qualifications

• 3–5 years hands-on in marketing operations as an administrator.
• Experience administering marketing automation, CRM and analytics stacks.
• Experience with system integrations, migrations, or consolidations.
• Knowledge of GDPR and marketing data privacy practices.

Responsibilities

• Administer and maintain the marketing tech stack day to day (HubSpot, Salesforce, GA4/ GTM, and ABM platforms).
• Build and maintain automated nurture and email campaigns per playbooks; manage lead routing.
• Create real-time dashboards and reporting across campaigns and channels.
• Build and deploy multi-touch automated campaigns in HubSpot (landing pages, emails, workflows, UTM tagging).
• Manage forms, lists, data capture standards, and segmentation rules.
• Support integrations across marketing and revenue tech stack; troubleshoot issues.
• Maintain documentation for intake, prioritization, and QA of requests.
• Monitor system health and flag hygiene issues for cleanup.
• Oversee data governance and lifecycle stage accuracy; manage deduplication rules.
• Execute GDPR/CCPA compliance processes and consent tracking.
• Collaborate with sales to align lead and campaign questions.

Skills

B2B SaaS experience

Marketing operations

HubSpot administrator

Salesforce integration

GA4 & GTM

6sense exposure

Tools

HubSpot

Salesforce

GA4

GTM

6sense

Job description

About Sign In App

At Sign In App, we’re redefining how organisations manage access and visitor management. We believe security and great experiences should go hand in hand, helping organisations protect their people, simplify compliance, and create seamless workplaces.

About Sign In App

At Sign In App, we’re redefining how organisations manage access and visitor management. We believe security and great experiences should go hand in hand, helping organisations protect their people, simplify compliance, and create seamless workplaces.

Trusted by 30,000+ organisations worldwide, we’re building the future of Access Intelligence - making every interaction safer, smarter, and more welcoming.

The Role

The Marketing Operations Manager runs campaign execution, keeps systems connected, and catches issues before they become problems. You’ll report to the VP of Sales Operations and live in the marketing tech stack every day, administering and maintaining the platforms that run our marketing engine, following established processes and priorities set by marketing ops leadership. You’ll spot the broken sync before anyone else and keep the systems performing end to end, so campaigns launch on time, leads route reliably, and reporting stays accurate.

You’ll also help direct an external agency that takes on a portion of day-to-day execution work. The agency supplements your workload, but the systems stay yours to run day to day.

This is a great opportunity for someone who loves being the person who keeps everything running, spots problems before they surface, and quietly makes the whole engine work.

You’ll also help direct an external agency that takes on a portion of day-to-day execution work. The agency supplements your workload, but the systems stay yours to run day to day.

This is a great opportunity for someone who loves being the person who keeps everything running, spots problems before they surface, and quietly makes the whole engine work.

What You Will Be Doing:

• Administer and maintain the marketing tech stack day to day, spanning marketing automation (HubSpot), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and intent/ABM platforms, following established platform standards and escalating tool gaps or redundancies to marketing ops leadership
• Build and maintain automated nurture and email drip campaigns per established playbooks; monitor lead scoring and routing rules, troubleshoot flow issues, resolve sync errors, and ensure qualified prospects pass to sales cleanly
• Build and maintain real-time dashboards and reporting across campaigns, channels, and email performance, giving the team visibility into what’s working
• Build, test, and deploy multi-touch automated campaigns in HubSpot across email, nurtures, webinars, events, and web, including landing pages, email sequences, form-fill actions, workflows, UTM tagging, and QA
• Build forms and manage list segmentation per established data capture standards and targeting criteria; flag opportunities to improve conversion or data quality to marketing ops leadership
• Support integrations across the marketing and revenue tech stack, and troubleshoot integration issues as they arise
• Maintain documentation for intake, prioritization, and QA of marketing requests
• Monitor and audit system, workflow, and integration health on a regular cadence, including legacy systems, and flag hygiene issues for cleanup
• Maintain data governance and database hygiene per established standards — field consistency, lifecycle stage accuracy, lead source rules, deduplication — and escalation policy-level issues to leadership
• Execute marketing compliance processes (GDPR/CCPA) established by legal/compliance leadership, including consent tracking, suppression list management, and send governance
• Partner with sales to troubleshoot lead and campaign questions and keep the two teams aligned

What We’re Looking For:

• B2B SaaS experience (required)
• 3-5 years hands-on in marketing operations as an administrator, ideally in a multi-product or fast-scaling organization
• Hands-on experience administering marketing automation (HubSpot strongly preferred, certifications a plus), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and exposure to an intent/ABM platform such as 6sense
• Experience supporting system integrations, migrations, or consolidations under senior guidance
• Experience building automated workflows, branching logic, and trigger-based communications within established frameworks
• Working knowledge of B2B SaaS funnel mechanics, including ABM structures and multi-channel inbound/outbound motions
• Comfortable building and maintaining marketing dashboards and reporting, and administering lead scoring and lifecycle stage models set by others
• Practical understanding of GDPR and marketing data privacy, including consent and suppression management
• Detail-oriented and process-driven, with the ability to manage multiple concurrent requests and keep documentation current
• Comfortable troubleshooting live systems under time pressure
• Strong communication and collaboration across marketing, sales, and cross-functional teams

What Success Looks Like:

• Campaigns launch on time and accurately, with execution quality improving over time
• The marketing tech stack runs cleanly day to day, with sync errors caught early and legacy issues flagged for resolution
• Marketing and sales trust the data they’re working from, from lead capture through routing to reporting
• Forms and lists consistently deliver clean, well-segmented data per established targeting criteria
• Reporting gives the team timely visibility into campaign and channel performance

Our Culture & Values

• Customer first
• Respect and dignity
• Be accountable
• Honesty and positivity
• We’re here to win
• Do good and give back

This isn’t just about us getting to know you. We believe you need to dive in to get to know us. We encourage you to research and read up on our company news and articles. Throughout the recruitment process, you will be given the opportunity to ask lots of questions, meet different members of our team, and get hands on to showcase your skills. As you get to know what we’re all about, we hope you’ll become increasingly confident and excited that we could be your next big move. Once your application is received and reviewed, qualified candidates will move on to our next steps.

Sign In App is an Equal Employment Opportunity and affirmative action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.