Marketing Operations Specialist

Outreach; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible time off

401(k) retirement plan

Medical, dental, and vision coverage

Parental leave options

Infertility benefits

Job summary

Outreach is seeking a Marketing Operations Specialist to manage our marketing technology stack, run campaigns, and ensure data quality across platforms. You will collaborate with marketing teams to implement scalable solutions that boost revenue growth and streamline processes.

The role emphasizes technical execution, attention to detail, and cross-functional collaboration. You will leverage AI-enabled capabilities to accelerate campaign execution, reporting, and documentation, helping

Qualifications

• 2–3 years of experience in marketing operations, campaign execution, or marketing technology support.
• Working knowledge of marketing automation platforms (Marketo, HubSpot, or similar) or CRM systems (Salesforce).
• Curiosity about AI and habit of applying it to reduce manual effort in campaigns, QA, and reporting.
• Strong organizational and project management skills with ability to manage multiple tasks and deadlines.

Responsibilities

• MarTech Administration: Manage day-to-day operations of the marketing technology stack, including system troubleshooting, user support, and data flow validation.
• Platform Management: Execute configuration and optimization tasks within marketing tools (e.g., SFDC, Marketo, 6sense) under guidance from senior leadership.
• Data Management: Assist with data collection, segmentation, and list management for targeted campaigns.
• Campaign Operations: Execute Marketo programs including list uploads, email sends, and campaign monitoring.
• Email Campaign Support: Implement and manage email campaigns with proper setup and tracking.
• Analytics and Reporting: Generate campaign reports and dashboards, tracking metrics and supporting analysis.
• Documentation: Maintain program documentation, process workflows, and timelines.
• Testing and Troubleshooting: Identify issues, perform testing on configurations, and support improvements.
• Compliance Support: Ensure campaigns and data practices align with GDPR/CCPA and company standards.

Skills

Attention to detail

Strong communication

Data analysis

Project management

Education

BA/BS in Marketing or related

Tools

Marketo

HubSpot

Salesforce

6sense

Job description

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

About the Team

The Marketing Operations team is the engine behind how Outreach goes to market. We own the systems, data, and campaign infrastructure that turn marketing strategy into programs reaching the right buyers at the right moment. We work closely with Demand Generation, Field and Event Marketing, Product Marketing, Sales Operations, and Sales to design and optimize the processes and tools that help our go-to-market teams perform at their best. We're deeply curious about how AI and automation can sharpen our craft, and we're always looking for ways to build smarter, faster systems that give our teams a real edge.

About the Role

As a Marketing Operations Specialist, you will support our marketing technology strategy by managing core systems, executing campaigns, and maintaining data quality. You will collaborate with marketing teams to implement solutions that enhance our marketing capabilities, streamline processes, and support revenue growth. This role requires strong technical execution skills, attention to detail, and the ability to work effectively across cross-functional teams.

Marketing operations is where AI moves from concept to daily practice. You will work with AI-enabled capabilities across our stack, use AI to accelerate campaign execution, reporting, and documentation, and help the team tell the difference between tools that create real efficiency and tools that only add steps.

Location:

Remote within the US

Your Daily Adventures Will Include

• MarTech Administration: Manage day-to-day operations of our marketing technology stack, including system troubleshooting, user support, and data flow validation between platforms
• Platform Management: Execute configuration and optimization tasks within marketing tools (e.g., SFDC, Marketo, 6sense) under guidance from senior leadership
• Data Management: Assist with data collection, segmentation, and list management to support targeted marketing campaigns
• Campaign Operations: Execute Marketo programs including list uploads, email sends, and campaign monitoring to support lead generation and nurturing workflows
• Email Campaign Support: Work with marketing team members to implement and manage email campaigns, ensuring proper setup and tracking
• Analytics and Reporting: Generate regular campaign reports and dashboards, tracking key metrics and supporting analysis for marketing initiatives
• Documentation: Maintain accurate program documentation including process workflows, setup instructions, and campaign timelines
• Testing and Troubleshooting: Identify and escalation technical issues, conduct testing on new configurations, and support system improvements
• Compliance Support: Ensure marketing campaigns and data practices align with privacy regulations (e.g., GDPR, CCPA) and company standards

Our Vision of You

• 2-3 years of experience in marketing operations, campaign execution, or marketing technology support
• Working knowledge of marketing automation platforms (Marketo, HubSpot, or similar) or CRM systems (Salesforce)
• Curiosity about AI and a habit of putting it to work. You look for ways to reduce manual effort in campaign builds, QA, and reporting, and you learn new tools quickly as our stack evolves.
• Strong organizational and project management skills with ability to manage multiple tasks and deadlines
• Solid analytical skills and comfort working with marketing data and reporting tools
• Clear communication skills and ability to collaborate across teams
• Attention to detail and accuracy in executing technical tasks

$60,000 - $90,000 a year

The base salary range for this role is$60,000-$90,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.

Why You’ll Love It Here

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.