Marketing Operations Manager

Gofractional; Northern (KY); Hybrid; USD 103,000 - 179,000; Part time

Job summary

Gofractional is seeking a Marketing Operations Manager (Contractor) to lead and optimize marketing operations remotely for a six-month engagement. The role focuses on reducing friction in buying/sales processes, owning campaign intake, and aligning sales, marketing, and customer success through data-driven decisions.

You will develop integrated digital journeys, scale campaign processes, and document operational strategies while partnering with GTM teams to improve data quality and activation

Qualifications

• 3-5 years of marketing operations experience.
• 2 years of working experience with Marketo and Salesforce.
• Strong digital acumen and understanding of customer intent journeys.
• Documentation and cross-functional adoption of operational processes.
• Knowledge of intent scoring and lead lifecycle operations (nurture/trigger programs).
• Proficiency in data governance and data hygiene.
• Experience with Google Analytics and Tag Manager.
• Experience with Tableau or other BI tools.
• Advanced user of Excel or Google Sheets.
• Self-motivated with action bias and strong communication.

Responsibilities

• Develop and execute integrated digital journeys across priority segments with GTM teams (events, growth, sales).
• Scale existing campaign execution processes and define new methods/tools to remove friction.
• Document operations processes and train cross-functional teams.
• Manage marketing data including segmentation, routing and reporting; ensure data reliability.
• Define and operate engagement/lead lifecycle programs across buyer journeys and segments.

Skills

Marketing operations

Cross-functional leadership

Data governance

Analytics

Tools

Marketo

Salesforce

Google Analytics

Google Tag Manager

Tableau

Excel

Job description

Marketing Operations Manager (Contractor)

Location: US Remote

Employment Type: Contract

Department: Operations

About the Role

We're looking for a sharp marketing operations leader who is strategic and tactical. You'll be a trusted advisor to our go-to-market teams and help recommend and execute efficient and delightful customer experiences that increase our market presence and accelerate our pipeline. You'll help enable our business with key insights from how our customers engage with us and establish confidence in our data and processes that allow our GTM teams to serve our customers in the best way possible.

Note: This is a remote, 6 month Contractor role

What Success from This Role Looks Like

• Significant reduction of friction in our customer buying/sales processes
• Reliable ownership of campaign intake and execution process
• Clarity and understanding of operational processes that bring alignment to sales, marketing and customer success teams
• Confidence in the quality and accuracy of our data
• Provide proactive guidance and strategic input to our sales and marketing partners

How You’ll Make an Impact

• Develop and execute integrated digital journeys across priority segments in partnership with go-to-market teams (events, growth, sales)
• Scale existing campaign execution processes and define new methods and tools to remove friction
• Document operations processes and strategies, train cross-functional teams, and enable the adoption of optimized processes across the business
• Manage marketing data, including advanced segmentation, routing and reporting. Continuously test, cleanse and optimize - build reliability and confidence in our data
• Define and operate sophisticated engagement/lead lifecycle programs that serve the buyer journeys across multiple segments, including nurture and reactivation programs.

What Makes You a Good Fit

• 3-5 years of marketing operations experience
• 2 years of working experience with Marketo and Salesforce
• Strong digital acumen and demonstrated understanding of customer intent journeys
• Demonstrated approach to documentation and cross-functional adoption of operational processes
• Strong knowledge of intent scoring and lead lifecycle operations, including nurture and trigger-based programs
• Proficiency in data governance and data hygiene
• Working knowledge of Google Analytics, Google Tag Manager
• Working knowledge of Tableau or other BI tools
• Advanced user of excel or google sheets
• Self-motivated, resourceful and a bias towards action
• Exceptional communication and cross-functional leadership skills

Bonus Points For

• Marketo Certified
• Salesforce Certified
• Outreach Certified
• JS/HTML/CSS editing

Compensation

This is a temporary independent contractor (1099) position with an initial contract duration of six (6) months, with the potential to extend or evolve based on business needs and mutual fit. The hourly rate range for this contract is $75.00–$130.00 per hour and will vary based on factors including skill level, relevant experience, proficiencies, transferable knowledge, and geographic location. This position is not eligible for company-sponsored benefits. As an independent contractor, the individual is solely responsible for maintaining any required liability insurance, other applicable insurance coverage, benefits, and for the payment of all applicable federal, state, and local taxes.