Marketing Manager

Kalon Executive Search for Nutraceuticals, CPG and Wellness; Chicago (IL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid on-site/remote

Job summary

Kalon Executive Search is seeking an experienced Marketing Operations Manager for a hybrid, on-site role in Chicago, IL. This data-driven marketing professional will work across CRM, email marketing, content, analytics, and product commercialization to drive growth in a B2B setting.

Responsibilities include CRM administration, email campaigns, automation, web content, and cross-functional collaboration with sales, product, and marketing teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, English, or a related field.
• 5+ years of marketing experience, preferably B2B.
• Hands-on with CRM and marketing automation, email, workflows, reporting, lead management.
• Experience managing websites via CMS.
• Strong understanding of digital marketing, SEO, analytics, and campaign measurement.
• Proficient with Microsoft Office; strong copywriting and proofreading.

Responsibilities

• Manage day-to-day CRM administration, audience segmentation, and data hygiene.
• Develop, launch, and optimize email campaigns and customer journeys.
• Build workflows and marketing automation to support lead generation and engagement.
• Align marketing initiatives with sales and business development goals.
• Assist with website management, SEO, and site performance.
• Maintain presence on key B2B platforms and digital channels.
• Ensure accurate marketing content and assets across channels.
• Monitor engagement, leads, and ROI across channels.
• Analyze campaigns with analytics tools and report insights to leadership.
• Support product launches and promotional materials across teams.

Skills

CRM platforms/marketing automation

Email marketing

Workflow automation

Lead management

Copywriting

SEO basics

Analytics

Education

Bachelor's degree in Marketing/Business/Communications/English

Tools

CRM platforms

Marketing automation tools

CMS

Google Analytics

SEO tools

Job description

Kalon Executive Search is partnering with an innovative and rapidly growing organization in the health, wellness, and consumer products industry to identify an experienced Marketing Operations Manager. This role is ideal for a data-driven marketing professional who enjoys balancing strategy with execution while working across digital marketing, CRM management, content development, analytics, and product commercialization.

The Marketing Operations Manager will collaborate with cross-functional teams to execute marketing initiatives, optimize digital platforms, support lead generation efforts, and drive brand awareness within a B2B environment. This position offers the opportunity to make a meaningful impact while contributing to the growth of an expanding organization.

***This is a hybrid, on site position in Chicago, IL (3 days onsite, 2 days remote)

Key Responsibilities

• Manage the day-to-day administration of the company's CRM platform, including contact management, audience segmentation, and database maintenance.
• Develop, launch, and optimize email marketing campaigns and automated customer journeys.
• Build and manage workflows and marketing automation to support lead generation and customer engagement.
• Partner with the sales team to align marketing initiatives with business development objectives.
• Assist with website management, including content updates, search engine optimization (SEO), and overall site performance.
• Maintain the company's presence across key B2B marketplace and digital marketing platforms.
• Ensure product information, marketing content, and digital assets remain accurate and up to date.
• Monitor platform engagement, lead generation performance, and return on investment.
• Track and analyze marketing performance across multiple channels, including email marketing, social media, website traffic, paid advertising, digital platforms, and events.
• Maintain marketing dashboards and prepare reports that provide actionable insights for leadership.
• Utilize analytics tools to evaluate campaign effectiveness, identify trends, and recommend improvements.
• Measure website performance and user engagement through web analytics platforms.
• Develop and execute social media strategies across multiple channels.
• Create compelling marketing content for email campaigns, landing pages, sales collateral, case studies, presentations, and social media.
• Translate technical or complex information into engaging content tailored to business audiences.
• Support product launches and commercialization efforts by coordinating marketing initiatives and promotional materials.
• Work closely with marketing, sales, product, and technical teams to execute strategic marketing initiatives.
• Assist with project planning, campaign execution, and ongoing marketing operations.
• Contribute ideas that strengthen brand awareness, customer engagement, and overall marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, English, or a related field.
• Five or more years of professional marketing experience, preferably within a B2B environment.
• Hands-on experience with CRM and marketing automation platforms, including email marketing, workflow automation, reporting, and lead management.
• Experience managing websites through content management systems.
• Strong understanding of digital marketing, SEO, marketing analytics, and campaign performance measurement.
• Proficiency with Microsoft Office Suite.
• Excellent written and verbal communication skills with strong copywriting and proofreading abilities.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Self-motivated, detail-oriented, and comfortable working in a fast-paced environment.

Compensation: $80,000-110,000 base salary, depending on experience

Kalon Executive Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.