Marketing Operations Manager

Florence Healthcare; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental insurance

Office space in city center

Job summary

Florence Healthcare is seeking a hands-on Marketing Operations professional to own the day-to-day execution inside our GTM tech stack, bridging marketing, sales, and RevOps. You will drive campaigns in HubSpot, Salesforce, and related tools, manage audiences, deploy programs, and optimize through A/B testing and AI-assisted workflows.

You will build dashboards, ensure data hygiene, govern processes, and partner with GTM Systems to improve data models and integrations while enabling revenue

Qualifications

• 3+ years in marketing operations at a high-growth B2B SaaS company.
• Deep, hands-on experience in HubSpot Marketing Hub & CRM.
• Strong knowledge of Salesforce and cross-system processes.
• Hands-on with Clay for workflows and automations.
• Familiarity with AI tools and prompt engineering.
• Ability to build and optimize campaigns end-to-end.
• Maintain data hygiene across marketing and CRM systems.
• Translate data into actionable insights.
• Lead lifecycle, attribution, and UTM strategy understanding.
• Strong project management and stakeholder management.

Responsibilities

• Execute campaigns in GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay and AI tools.
• Own day-to-day marketing programs including list pulls, segmentation, audience building, campaign setup, QA, deployment.
• Conduct A/B tests and multivariate experiments to optimize performance.
• Manage HubSpot workflows, lifecycle programs, nurture sequences, scoring models, and MQL criteria.
• Support webinars and events operationally.
• Maintain UTM taxonomy, attribution tracking, and campaign visibility.
• Build ABM programs in HubSpot with in-market accounts segmentation and outreach.
• Leverage Clay and AI tooling to build scalable data workflows and enrichment pipelines.
• Keep HubSpot data clean and healthy.
• Build marketing dashboards; ensure data consistency; deliver ad-hoc reporting.
• Support rollout of new workflows and tools with GTM Systems.
• Drive data governance and deduplication.
• Train end users on processes and reporting.

Skills

HubSpot

Salesforce

Campaign Execution

A/B Testing

Data Visualization

Workflow Automation

AI Tools

Lead Management

UTM Tracking

GTM Systems

Tools

HubSpot Marketing Hub

HubSpot CRM

Cvent

Gong

Spekit

Clay

Job description

What We Do

Florence software advances cures by helping the world's most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world—we're the most widely deployed site workflow tool in the industry. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row.

What You'll Bring to the Team

This is a hands-on, execution-focused marketing operations role at the center of Florence's revenue operations engine on the GTM Strategy and Enablement team. You'll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate.

You Will

Marketing Process & Campaign Execution

• Execute within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
• Own the day-to-day execution of marketing programs, including:
  • List pulls, segmentation, and audience building across personas and industries
  • Campaign setup, QA, and deployment across channels
  • A/B testing and multivariate experiments to optimize campaign performance
  • HubSpot workflows, lifecycle programs, and nurture sequences
  • Scoring models, MQL criteria, and lead management processes
  • Webinar and event operational support
• Manage UTM taxonomy, attribution tracking, and campaign performance visibility
• Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries
• Leverage Clay and AI tooling to build scalable, automated data workflows, enrichment pipelines, and prompt-driven outreach programs in collaboration with the broader GTM team
• Maintain HubSpot database cleanliness and health

Data, Reporting & Business Rhythm

• Build and maintain marketing performance dashboards in HubSpot, covering campaign results, lead volume, top-funnel conversions, and channel attribution
• Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them
• Deliver ad-hoc reporting and analysis in support of GTM leadership's business questions, with a focus on marketing-owned metrics

Process Execution & Governance

• Maintain and enforce data governance standards in day-to-day execution
• Manage Deduplication and enrichment workflows
• Drive adoption through end-user training on processes and reporting, often aligning with Sales Enablement
• Support rollout of new workflows and tools in partnership with GTM Systems

Partnering with GTM Systems

• System architecture and integrations
• Data model design and cross-platform data flow
• Vendor/tool evaluation and stack strategy
• Backend automation infrastructure

An Ideal Candidate Has

• 3+ years in marketing operations in a high-growth B2B SaaS company
• Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
• Strong working knowledge of Salesforce and cross-system processes
• Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations
• Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency
• Proven ability to:
  • Build and execute campaigns end-to‑end, including A/B testing and performance optimization
  • Maintain clean lead processes and data hygiene across marketing and CRM systems
  • Translate data into actionable insights
• Strong understanding of:
  • Lead lifecycle and funnel metrics
  • Attribution and UTM strategy
  • Marketing automation and lifecycle program design
• Highly detail‑oriented with strong execution skills; you notice when something's off
• Ability to manage multiple stakeholders and prioritize across competing requests

What's in it for you

• Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
• Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
• Make the leap. Join our high‑output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.