Marketing Operations Leader | Data-Driven Growth & Analytics

Jaide Health; San Francisco (CA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Weekly lunch stipend

Health and dental benefits

RRSP matching / 401K / Pension

Job summary

Cohere is seeking a marketing operations and analytics leader to own the martech stack, measurement of pipeline, and budgeting. You’ll collaborate with the VP Brand, Revenue and Finance to drive data-driven decisions and scalable dashboards.

You’ll guide data governance, lead Marketo/Salesforce integrations, and deliver accountable marketing metrics. This remote-friendly role is based in the Bay Area with offices in multiple cities.

Qualifications

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company.
• You’ve managed a marketing operations and analytics team and its martech budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps.
• Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two. You’ve configured these systems yourself.
• You’ve owned a multi‑touch attribution model end to end and defended its definitions to a CFO or executive team.
• SQL, and enough comfort in a governed BI layer like Looker to check a number yourself before you present it.
• You’ve run the data side of an account‑based motion, including the hygiene that makes a target account list reportable.
• You’ve worked closely with Revenue Operations and Sales Operations without duplicating their work.
• Experience in enterprise, regulated or public‑sector buying environments, including GDPR and CASL as they apply to lead handling.
• You already use AI and automation in your own team’s work.

Responsibilities

• Lead marketing operations and analytics, owning the martech stack and how we measure marketing's pipeline contribution.
• Present quarterly marketing contributions to the executive team and guide funding decisions.
• Oversee systems and data governance, including Marketo, Salesforce, Looker, GA4, and 6sense end-to-end.
• Manage budgeting for martech and operations, and model pipeline against headcount and capacity.
• Deliver a consolidated, governable source of truth for marketing metrics and dashboards.

Skills

10+ years in marketing operations

team leadership

Marketo

Salesforce

multi-touch attribution

SQL

Looker

account-based motion

data governance

Tools

Looker

GA4

6sense

Job description

Cohere is seeking a marketing operations and analytics leader to own the martech stack, measurement of pipeline, and budgeting. You’ll collaborate with the VP Brand, Revenue and Finance to drive data-driven decisions and scalable dashboards.

You’ll guide data governance, lead Marketo/Salesforce integrations, and deliver accountable marketing metrics. This remote-friendly role is based in the Bay Area with offices in multiple cities.