Marketing Operations Lead: AI-Driven Growth & Analytics

PlayOn! Sports; Alpharetta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance plans

Dental insurance

Vision insurance

Life insurance

Disability insurance

Open PTO policy

401K with company match

Hybrid/flexible work environment

Job summary

PlayOn is a growth-stage company powering high school athletics through GoFan, NFHS Network, and MaxPreps. We are seeking a Marketing Operations Manager who thrives at the intersection of marketing technology, analytics, automation, and AI.

You will own the operational infrastructure that powers PlayOn's B2B demand generation engine. You will partner across Marketing, Sales, Revenue Operations, Product, and Analytics to optimize lead management, campaign execution, reporting, and AI-enabled

Qualifications

• 5+ years of experience in B2B Marketing Operations, Revenue Operations, Marketing Analytics, or similar.
• Experience supporting lead lifecycle management, marketing attribution, campaign operations, and pipeline reporting.
• Experience using BI tools to build dashboards and translate data into business recommendations.

Responsibilities

• Own the operational infrastructure powering PlayOn's B2B demand generation engine.
• Partner across Marketing, Sales, Revenue Operations, Product, and Analytics to optimize lead management and reporting.
• Lead the adoption of AI-powered workflows and automation to improve productivity and marketing quality.
• Design and improve processes to increase efficiency and scalability.
• Evaluate and implement AI tools to enhance campaigns, lead routing, and governance.

Skills

Marketing operations

B2B marketing

Lead lifecycle management

Marketing attribution

Campaign operations

Pipeline reporting

BI dashboards

CRM integrations

AI tools awareness

Cross-functional collaboration

Tools

HubSpot

Salesforce

Marketo

Pardot

Job description

PlayOn is a growth-stage company powering high school athletics through GoFan, NFHS Network, and MaxPreps. We are seeking a Marketing Operations Manager who thrives at the intersection of marketing technology, analytics, automation, and AI.

You will own the operational infrastructure that powers PlayOn's B2B demand generation engine. You will partner across Marketing, Sales, Revenue Operations, Product, and Analytics to optimize lead management, campaign execution, reporting, and AI-enabled