Marketing Operations Manager

PlayOn Sports; Alpharetta (GA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Company equity

401K with company match

Open PTO

Hybrid/flexible work environment

Health insurance

Dental, vision, life

Job summary

PlayOn is seeking a Marketing Operations Manager to own the operational infrastructure powering its B2B demand engine. You will optimize lead management, campaign execution, reporting, and AI-enabled processes that drive pipeline growth and revenue.

You will partner across Marketing, Sales, Revenue Operations, Product, and Analytics to ensure data quality and governance while advancing AI-powered marketing workflows.

Qualifications

• 5+ years in B2B Marketing Operations or a related field.
• Experience with lead lifecycle management and pipeline reporting.
• Proficiency in BI tools to build dashboards and translate data into recommendations.
• Experience with HubSpot, Salesforce, Marketo, Pardot or similar CRM/automation.
• Ability to drive business processes through automation and technology.
• Experience evaluating and implementing AI tools in marketing/ops.

Responsibilities

• Build scalable B2B marketing operations and dashboards.
• Develop data-driven insights to optimize pipeline and campaign performance.
• Lead AI-powered workflows to boost productivity and quality.
• Optimize marketing tech stack, including CRM and automation.
• Partner across Marketing, Sales, Revenue Ops, and Analytics for data governance.
• Document and improve marketing processes for efficiency.

Skills

B2B marketing operations

Analytics

Marketing automation

CRM (HubSpot, Salesforce, Marketo, PAr

Cross-functional collaboration

Communication

AI awareness

Tools

Looker

Tableau

Power BI

Job description

At PlayOn, we are investing in smarter, more data-driven marketing operations that enable our teams to move faster, make better decisions, and leverage AI to scale high-impact work. We are looking for a Marketing Operations Manager who is excited by the intersection of marketing technology, analytics, automation, and artificial intelligence.

In this role, you'll own the operational infrastructure that powers PlayOn's B2B demand generation engine. You'll partner across Marketing, Sales, Revenue Operations, Product, and Analytics to optimize lead management, campaign execution, reporting, and AI-enabled processes that drive pipeline growth and revenue.

You are a strategic and analytical operator who enjoys solving complex problems, improving processes, and turning data into actionable insights. You are comfortable working in a fast-changing technology environment and are excited to help shape how Playon uses AI across marketing.

The Outcomes You’ll Deliver

• Build scalable B2B marketing operations that improve campaign execution, reporting accuracy, and operational efficiency.
• Develop data-driven insights that enable marketing leadership to optimize pipeline generation, campaign performance, and make faster business decisions.
• Lead the adoption of AI-powered workflows and automation that increase team productivity while improving the quality and consistency of marketing execution.

In this role, you can expect to

• Optimize the B2B marketing technology ecosystem, including CRM integrations, marketing automation platforms, analytics tools, and AI applications.
• Build dashboards and reporting that provide visibility into pipeline generation, campaign performance, customer engagement, and marketing ROI, and translate findings into recommendations that improve effectiveness and resource allocation.
• Partner with Marketing, Sales, Revenue Operations, and Analytics to establish data quality standards, measurement frameworks, and governance practices that ensure reliable information across the revenue funnel.
• Design, document, and improve marketing processes that increase operational efficiency and scalability.
• Evaluate, implement, and optimize AI tools that improve campaign execution, lead management, reporting, and internal workflows.
• Identify opportunities to automate repetitive marketing tasks while maintaining governance and quality standards.
• Support B2B demand Generation programs by managing workflows, lead routing, attribution, and operational readiness.
• Stay current on emerging AI technologies and marketing operations trends, recommending new capabilities that drive business value.

To thrive in this role, you have

• 5+ years of experience in B2B Marketing Operations, Revenue Operations, Marketing Analytics, or a similar role.
• Experience supporting lead lifecycle management, marketing attribution, campaign operations, and pipeline reporting.
• Strong analytical skills, including experience using BI and reporting tools such as Looker, Tableau, or Power BI to build dashboards and translate complex data into business recommendations.
• Experience administering or working extensively with marketing automation platforms and CRM systems such as HubSpot, Salesforce, Marketo, Pardot, or similar.
• Demonstrated success improving business processes through automation and technology.
• Experience evaluating and implementing AI tools within marketing or business operations.
• Strong project management and cross-functional collaboration skills.
• Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Curiosity about emerging AI technologies and a continuous improvement mindset.

How You Play

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win‑win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long‑term impact rather than relying on short‑term gains, proactively seeking others’ perspective and manage…....

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front‑row seat to the moments that matter most: the buzzer‑beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth‑stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

Why You'll Love Working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth‑stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

• Multiple medical insurance plans to choose from
• Dental, vision life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match
• Hybrid/flexible work environment

Note: Must be a full‑time employee to participate in the company’s employee health benefit plan. Part‑time employees and interns are not eligible to participate