BTR Marketing Lead — Multifamily Growth & Brand

D.R. Horton; Arlington (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Job summary

D.R. Horton, Inc. is seeking a BTR-Marketing Manager to develop and execute a comprehensive marketing plan for Build-to-Rent operations.

This role focuses on branding, digital campaigns, CRM integration, and market research to drive revenue growth and enhance brand awareness. The ideal candidate has a Bachelor’s degree in Marketing or a related field and at least five years of marketing or business development experience, with strong communication skills and the ability to coordinate

Qualifications

• Bachelor’s degree required in Marketing, Communications, Business Administration, Advertising, or related field.
• Minimum of 5 years of marketing and/or business development experience.
• Strong verbal and written communication skills.
• Ability to travel overnight.

Responsibilities

• Develop, execute, and refine a strategic marketing plan for Build-to-Rent rental communities.
• Drive engagement and brand awareness for the BTR Marketplace across platforms.
• Coordinate property information packages and branding standards.
• Identify opportunities to improve processes, efficiency, workflow, and reporting.
• Collaborate with internal and external teams on digital marketing, CRM, market research, and transactions.

Skills

Marketing strategy

Brand management

Digital marketing

CRM coordination

Content creation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

CRM software

Job description

D.R. Horton, Inc. is seeking a BTR-Marketing Manager to develop and execute a comprehensive marketing plan for Build-to-Rent operations.

This role focuses on branding, digital campaigns, CRM integration, and market research to drive revenue growth and enhance brand awareness. The ideal candidate has a Bachelor’s degree in Marketing or a related field and at least five years of marketing or business development experience, with strong communication skills and the ability to coordinate