Marketing Operations Architect — AI-Powered Growth

Baxter Planning Systems, Inc.; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Baxter Planning Systems, Inc. is seeking a Marketing Operations Manager to own and optimize the marketing technology ecosystem, campaign operations, and AI-powered workflows.

This hands-on role executes campaigns, builds automations, trains users, and improves marketing performance through technology. You will partner with Marketing, Sales Development, Sales, and Revenue Operations to ensure flawless campaigns, efficient lead progression, and scalable marketing operations in a growing B2B SaaS

Qualifications

• 5+ years of Marketing Operations experience in a B2B SaaS environment.
• Hands‑on experience administering HubSpot (preferred) or Marketo.
• Strong Salesforce experience supporting Marketing organizations.
• Experience administering Sales Engagement platforms such as Outreach or Salesloft.
• Experience building and optimizing marketing automation, lead scoring, lifecycle management, nurture programs, routing logic, and audience segmentation.

Responsibilities

• Own marketing technology stack including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other platforms.
• Build, optimize, and maintain marketing automation workflows for lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.
• Ensure clean, accurate, scalable data and seamless integrations across marketing technologies.
• Evaluate and implement new marketing technologies and AI capabilities to improve productivity and campaign effectiveness.
• Leverage AI tools to automate repetitive tasks and accelerate campaign execution.
• Own execution of integrated campaigns from planning through launch, optimization, and reporting.
• Manage assets, audience segmentation, list management, QA, scheduling, deployment, and post‑campaign reporting.
• Coordinate webinar and event operations including registrations, Salesforce sync, and follow‑up reporting.
• Develop dashboards and reporting in HubSpot and Salesforce for visibility into performance and ROI.
• Deliver onboarding, training, and documentation for Marketing, BDR, and Sales teams.
• Standardize campaign structures, naming conventions, and workflow processes.
• Continuously identify opportunities to improve operations through automation and AI.

Skills

HubSpot admin

Salesforce

6sense

Outreach

Lead scoring

Lifecycle management

Nurture programs

Marketing automation

Audience segmentation

Data analytics

ABM

Tools

HubSpot

Salesforce

Outreach

6sense

ZoomInfo

LinkedIn Sales Navigator

Folloze

Job description

Baxter Planning Systems, Inc. is seeking a Marketing Operations Manager to own and optimize the marketing technology ecosystem, campaign operations, and AI-powered workflows.

This hands-on role executes campaigns, builds automations, trains users, and improves marketing performance through technology. You will partner with Marketing, Sales Development, Sales, and Revenue Operations to ensure flawless campaigns, efficient lead progression, and scalable marketing operations in a growing B2B SaaS