Marketing Operations Architect

Moore; Lanham (MD); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare

Paid holidays

Paid time off

Diversity & inclusion

Job summary

Moore is seeking a Senior Marketing Operations Manager to own the systems, data, and workflows powering the Marketing team’s campaigns from planning to reporting. You will drive Pardot, Salesforce, lead management, and analytics to ensure accurate pipeline insights.

You will partner with Digital Marketing, Product Marketing, Content, Events, and Sales to translate strategy into executable programs, uphold data quality, and deliver a unified marketing scorecard for leadership.

Qualifications

• 7+ years in marketing operations or related field.
• Deep hands-on experience with marketing automation and CRM platforms (Pardot & Salesforce).
• Strong understanding of B2B demand generation, funnel measurement, and analytics.

Responsibilities

• Own marketing operations across Pardot, Salesforce, and related systems, including campaign workflows, segmentation, forms, landing pages, nurture programs, and lead scoring.
• Partner with multiple teams to translate campaign plans into executable workflows with accurate targeting, consent management, tracking, and post-launch support.
• Establish and improve lead capture, lifecycle stages, scoring, routing, sales handoff, and closed-loop feedback with Sales.

Skills

Marketing operations

Campaign management

Data analysis

Lead routing

Cross-functional collaboration

Asana adoption

Tools

Pardot

Salesforce

Job description

Moore is seeking a Senior Marketing Operations Manager to own the systems, data, and workflows powering the Marketing team’s campaigns from planning to reporting. You will drive Pardot, Salesforce, lead management, and analytics to ensure accurate pipeline insights.

You will partner with Digital Marketing, Product Marketing, Content, Events, and Sales to translate strategy into executable programs, uphold data quality, and deliver a unified marketing scorecard for leadership.