Senior Marketing Operations Manager

Moore; Lanham (MD); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare

Paid holidays

Paid time off

Diversity & inclusion

Job summary

Moore is seeking a Senior Marketing Operations Manager to own the systems, data, and workflows powering the Marketing team’s campaigns from planning to reporting. You will drive Pardot, Salesforce, lead management, and analytics to ensure accurate pipeline insights.

You will partner with Digital Marketing, Product Marketing, Content, Events, and Sales to translate strategy into executable programs, uphold data quality, and deliver a unified marketing scorecard for leadership.

Qualifications

• 7+ years in marketing operations or related field.
• Deep hands-on experience with marketing automation and CRM platforms (Pardot & Salesforce).
• Strong understanding of B2B demand generation, funnel measurement, and analytics.

Responsibilities

• Own marketing operations across Pardot, Salesforce, and related systems, including campaign workflows, segmentation, forms, landing pages, nurture programs, and lead scoring.
• Partner with multiple teams to translate campaign plans into executable workflows with accurate targeting, consent management, tracking, and post-launch support.
• Establish and improve lead capture, lifecycle stages, scoring, routing, sales handoff, and closed-loop feedback with Sales.

Skills

Marketing operations

Campaign management

Data analysis

Lead routing

Cross-functional collaboration

Asana adoption

Tools

Pardot

Salesforce

Job description

As Senior Marketing Operations Manager, you will own the systems, processes, data, and operational infrastructure that enable Moore’s Marketing team to plan, build, launch, measure, and improve campaigns at scale. You will translate marketing strategy into well-executed workflows across marketing automation, CRM, lead management, campaign operations, project management, analytics, attribution, and reporting.

You will work closely with Digital Marketing, Product Marketing, Content, Events, Sales, and business leaders to ensure campaigns launch cleanly, leads move appropriately, marketing data is trustworthy, and the team has a clear view of marketing’s contribution to pipeline and revenue. You will be a key member of the Marketing team, contributing to the overall vision and goals of the department.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Check out www.WeAreMoore.com for more information.

Your Impact:

• Own marketing operations across Pardot, Salesforce, and related systems, including campaign workflow development, segmentation, forms, landing-page integrations, nurture programs, lead scoring, routing, campaign tracking, and quality assurance.
• Partner with Digital Marketing, Product Marketing, Content, and Events to translate campaign and launch plans into executable workflows, ensuring accurate targeting, timely deployment, consent management, tracking, and post-launch operational support.
• Establish and improve the processes that govern lead capture, lead lifecycle stages, scoring, grading, routing, sales handoff, disposition, and closed-loop feedback in partnership with Sales.
• Own marketing data governance and database health, including field standards, data quality, deduplication, source tracking, preference management, suppression rules, sync monitoring, and issue resolution.
• Build and maintain marketing analytics, attribution, and reporting across the full funnel—from Lead through MQL, SQL, Opportunity, Closed Won/Lost—ensuring accurate, credible reporting across Salesforce, Pardot, GA4, LinkedIn, and other marketing systems.
• Develop and manage the marketing measurement architecture, including KPI definitions, campaign hierarchy, UTM and tracking standards, attribution methodology, dashboards, reporting cadences, and source-of-truth rules.
• Deliver a unified marketing scorecard and actionable reporting for leadership, with drill-downs by product, campaign, channel, audience, launch, and marketing function; identify conversion gaps, lead leakage, routing failures, and operational opportunities.
• Own the Marketing team’s project-management platform, including Asana configuration, user access, project templates, intake forms, dashboards, automations, reporting, and workflow standards.
• Create and maintain the systems that give teams clear visibility into priorities, owners, deadlines, dependencies, approvals, and launch status.
• Establish and improve shared marketing operating workflows, templates, and processes for campaign planning, launch management, content requests, events, approvals, reporting, and retrospectives.
• Conduct regular campaign and process reviews to identify workflow, data, routing, measurement, and system improvements that strengthen future marketing programs.

Your Profile:

• At least 7 years of experience in marketing operations, demand generation operations, revenue marketing operations, or a related field.
• Deep, hands-on experience with marketing automation and CRM platforms, preferably Pardot and Salesforce, including campaign setup, automation, segmentation, scoring, routing, reporting, and troubleshooting.
• Strong understanding of B2B demand generation, lead lifecycle management, funnel measurement, attribution, and marketing analytics.
• Proven experience building and launching multi-step campaign workflows and nurture programs across multiple channels and stakeholders.
• Experience developing dashboards, analyzing funnel and campaign data, and translating findings into clear, actionable recommendations for marketing and business leaders.
• Experience administering and optimizing project-management tools, preferably Asana, including creating templates, workflows, dashboards, automations, intake processes, and team-wide adoption standards.
• Strong project-management and organizational skills, with the ability to create structure, manage multiple priorities, and improve cross-functional processes.
• Exceptional attention to detail, analytical judgment, and ability to identify and resolve operational issues before they affect campaign performance.
• Experience partnering effectively with Digital Marketing, Product Marketing, Content, Sales, and technical stakeholders.
• Excellent written and verbal communication skills, with the ability to explain systems, processes, and performance insights clearly to varied audiences.

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.