Marketing Operations & ABM Specialist

Velocity Clinical Research, Inc.; Durham (NC); On-site; USD 55,000 - 85,000; Full time

Job summary

Velocity Clinical Research, Inc. in Durham, NC is seeking a Marketing Specialist to own marketing operations, data-driven content development, and ABM campaign execution.

You will mine CRM data (HubSpot, Salesforce) for opportunities, design workflows, and partner with the Marketing leadership and agency to drive demand generation. The role supports content direction, website updates, and social media, ensuring campaigns stay aligned with brand priorities and measurement of performance across

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2–4 years of marketing experience with campaign execution, segmentation, CRM work, and reporting.
• Proficiency with HubSpot and Salesforce and Google Analytics.
• Experience with Hootsuite or Sprout Social for social channel management.
• Experience planning and executing ABM or targeted digital campaigns.
• Strong analytical skills with ability to translate data into actionable recommendations.

Responsibilities

• Mine CRM and marketing database (HubSpot, Salesforce) for content opportunities, segmentation insights, and campaign targeting.
• Own workflow design in HubSpot for lead nurturing and conversion, including automation, A/B testing, and ongoing optimization.
• Plan, execute, and optimize account-based marketing (ABM) campaigns targeting priority accounts and segments.
• Contribute to execution of digital advertising, retargeting, and outbound marketing programs for demand generation.
• Coordinate promotion around virtual events, webinars, podcasts or other digital field marketing activities.
• Maintain website content updates and social channels in alignment with brand and campaigns.
• Track and report on key campaigns and channel metrics; deliver performance insights to leadership.
• Collaborate with Sales, Recruitment, and Site Development to align lead generation with business goals.

Skills

Marketing operations

ABM campaigns

Content strategy

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing/communications/related field

Tools

HubSpot

Salesforce

Google Analytics

Hootsuite

Sprout Social

Job description

Velocity Clinical Research, Inc. in Durham, NC is seeking a Marketing Specialist to own marketing operations, data-driven content development, and ABM campaign execution.

You will mine CRM data (HubSpot, Salesforce) for opportunities, design workflows, and partner with the Marketing leadership and agency to drive demand generation. The role supports content direction, website updates, and social media, ensuring campaigns stay aligned with brand priorities and measurement of performance across